28 Sep
|
Air Maniax India
|
Ahmedabad
28 Sep
Air Maniax India
Ahmedabad
Company: Air Manaix
Department: Marketing
Experience: 3–6 years
Employment Type: Full-time
About The Role Air Manaix is looking for an Integrated Marketing Manager to lead and execute the company’s marketing initiatives across both digital and offline channels .
The ideal candidate will be responsible for building brand visibility, generating customer leads, executing campaigns, managing marketing partnerships, and creating a consistent brand presence across online and offline touchpoints.
Key Responsibilities
Digital Marketing
- Develop and execute digital marketing strategies across Instagram, Facebook, Google, YouTube, LinkedIn, and other relevant platforms.
- Plan and manage paid advertising campaigns, including Meta Ads and Google Ads.
- Drive lead generation, customer acquisition, engagement, and conversions.
- Develop content calendars and coordinate with designers, videographers, agencies, and content creators.
- Monitor campaign performance and prepare regular reports on leads, reach, engagement, conversions, and ROI.
- Manage website, landing pages, SEO/SEM, email marketing, and other digital channels as required.
- Identify new digital platforms, trends, and opportunities relevant to Air Manaix.
Offline & Ground Marketing
- Plan and execute offline marketing campaigns, activations, events, exhibitions, and promotional activities.
- Develop partnerships with relevant businesses, communities, institutions, influencers, and local organizations.
- Coordinate branding activities across physical locations and customer touchpoints.
- Manage promotional materials such as brochures, standees, posters, merchandise, signage, and other marketing collateral.
- Explore local marketing opportunities to increase brand awareness and customer acquisition.
Brand & Campaign Management
- Develop integrated marketing campaigns combining digital and offline channels.
- Maintain consistent brand messaging, positioning, and visual identity across all marketing activities.
- Work closely with internal teams to understand business objectives and convert them into effective marketing campaigns.
- Coordinate with external agencies, freelancers, vendors, and marketing partners.
- Manage campaign budgets and ensure effective utilization of marketing spends.
Analytics & Growth
- Track marketing KPIs and identify areas for improvement.
- Analyze customer behavior, campaign performance, competitors, and market trends.
- Develop strategies to improve lead quality, customer acquisition, retention, and overall marketing ROI.
- Prepare monthly marketing performance reports for management.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3–6 years of experience in marketing, preferably in consumer-facing, hospitality, travel, entertainment, lifestyle, aviation, or related industries.
- Strong understanding of both digital and offline marketing.
- Hands-on experience with Meta Ads, Google Ads, social media, and campaign analytics.
- Experience in event marketing, partnerships, activations, or ground marketing.
- Strong communication, negotiation, coordination, and project-management skills.
- Creative mindset with strong commercial and analytical thinking.
- Ability to manage multiple campaigns and vendors simultaneously.
Key Performance Indicators
- Qualified leads generated
- Customer acquisition and conversion
- Digital campaign ROI
- Brand awareness and engagement
- Offline campaign performance
- Partnership and activation outcomes
- Marketing cost efficiency
- Overall contribution of marketing to business growth
Ideal Candidate We are looking for someone who is creative enough to build the brand, analytical enough to measure performance, and hands-on enough to execute campaigns from concept to completion. Skills: integrated marketing,campaigns,digital
📌 Integrated Marketing Manager (Ahmedabad)
🏢 Air Maniax India
📍 Ahmedabad