Job Title: Head - Product Management & Marketing

Industry: Building Materials (Must Have Background)

Experience: 20 to 25 Years

Location: Andheri, Mumbai (Must Be Locally Based)

Job Type: Full-Time & Permanent

Work Mode: Work from Office

Working Days: Monday to Saturday

Reporting To: Managing Director

Compensation Range: 50 to 55 LPA CTC

Job Brief

We are looking for an experienced Head - Product Management & Marketing to provide unified leadership across the Marketing and Product Management functions.

The role will own the end-to-end category vision, product portfolio, pricing, and product lifecycle management and will also lead Brand Management, Loyalty Programs, Digital Marketing, E-commerce Sales, and Trade Marketing.

The role is accountable for building brand equity, driving demand generation, and aligning product strategy with go-to-market execution to maximise market share, revenue, and profitability. The position will report directly to the Managing Director and lead both the Marketing and Product Management teams.

Responsibilities

- Define and drive the overall marketing strategy across brand management, digital marketing, e-commerce, loyalty, and trade marketing.
- Build and protect brand equity across all product lines through consistent positioning and communication.
- Own the marketing budget and ensure ROI-driven spending across channels.
- Drive digital marketing strategy to build brand visibility, engagement, and lead generation.
- Own the e-commerce sales strategy and platform partnerships to grow online revenue.
- Use data and analytics to optimise digital campaigns and e-commerce conversion.
- Design and oversee loyalty programmes to drive customer retention and channel engagement.
- Develop and execute trade marketing schemes in partnership with Sales to drive sell-through.
- Define and execute long-term category strategies across all product lines.
- Own the product portfolio, including product selection, assortment, and lifecycle management.
- Conduct market research, gather customer insights, and benchmark competitors to guide category decisions.
- Finalise pricing strategies across categories while balancing competitiveness and profitability.
- Monitor revenue, margins, and inventory turns to ensure the financial health of categories and marketing spend.
- Identify, onboard, and manage vendors and agency partners across product and marketing functions.
- Lead negotiations on pricing, commercial terms, exclusivity, and service levels with vendors and marketing/digital partners.
- Equip Sales teams with product knowledge, marketing collateral, and training to improve conversion.
- Plan and manage visibility initiatives through exhibitions, events, and retail/digital showcases.
- Partner with Sales, Operations, Finance,



and Design to align product and marketing initiatives with business goals.
- Ensure smooth coordination across departments for successful product launches and marketing campaigns.
- Build and nurture relationships with key distributors, architects, designers, and channel partners.
- Incorporate customer and market feedback into product and marketing decisions.
- Own and manage the combined Marketing and Product Management budget.
- Lead, mentor, and develop the Marketing and Product Management teams as one unified function.
- Foster a high-performance and collaborative culture across both teams with clear goals, accountability, and development plans.

Qualifications

- Graduate or Postgraduate degree in Business Administration, Marketing, Commerce, or a related field. MBA preferred.
- 20 to 25 years of experience, including senior leadership experience across Marketing and Product/Category Management.
- Proven experience with P&L; ownership and driving business growth across marketing and product functions.
- Strong expertise in brand management, digital marketing, e-commerce, and category / product management.
- Strong understanding of product portfolio, category strategy, pricing, and product lifecycle management.
- Solid vendor and agency negotiation skills.
- Data-driven decision-making capability using MIS, digital analytics, market research, and business insights.
- Excellent communication, stakeholder management, and cross-functional leadership skills.
- Strong strategic thinking combined with a strong execution orientation.
- Ability to lead and unify diverse Marketing and Product Management teams towards common business goals.

Key Stakeholder Management

- Work closely with the Marketing team on brand campaigns, messaging, digital / e-commerce initiatives, and launch timelines.
- Collaborate with the Product Management team on category strategy, portfolio decisions, pricing, and product lifecycle planning.
- Partner with Retail and Project Sales teams on product updates, training, sales enablement, and trade scheme rollouts.
- Coordinate with Operations on stock availability, dead stock management, and fulfilment optimisation.
- Work with MIS and Finance teams to track margins, profitability, and marketing / category budget performance.
- Work closely with the Managing Director and Business Head on strategic alignment, performance reporting, and approvals.




- Manage external vendors and suppliers for product sourcing, pricing negotiations, and performance reviews.
- Work with digital and e-commerce platform partners on online sales strategy, listings, and platform performance.
- Coordinate with advertising, brand, and digital agencies on campaign development, content creation, and execution.
- Engage with distributors, dealers, architects, and other channel partners for new product launches, trade schemes, and channel engagement.

Authority & Decision-Making

- Independently manage marketing campaign execution and content.
- Design trade schemes within the approved budget.
- Manage product mix and pricing strategy within the approved framework.
- Design and execute loyalty programmes.
- Plan and execute sales training content.
- Manage participation in exhibitions and events.
- Work with peers on annual marketing and category budgeting and forecasting.
- Collaborate on go-to-market strategy for new product launches.
- Coordinate cross-functional launch planning and execution.
- Work with senior leadership on major pricing revisions, strategic vendor / agency partnerships, exclusivity deals, budget approvals, new product / category additions, and overall brand positioning changes.

Why Join Us?

- Take ownership of both Product Management and Marketing functions in a senior leadership role.
- Drive the complete product and category strategy across multiple established product lines and brands.
- Shape brand strategy, digital marketing, e-commerce, loyalty, and trade marketing initiatives.
- Have significant influence on pricing, portfolio management, product launches, and go-to-market strategy.
- Work directly with the Managing Director on strategic business initiatives and growth plans.
- Lead and build high-performing Marketing and Product Management teams.
- Drive business growth through P&L; ownership, data-driven decision-making, and commercial strategy.
- Work closely with Sales, Operations, Finance, Design, vendors, agencies, and channel partners.
- Play a key role in strengthening brand equity, expanding market share, and improving profitability.
- Build long-term career growth through broad business ownership and strategic leadership exposure.

Application Instructions

If you possess the qualifications and are driven to excel in your field, we warmly invite you to apply by sharing your updated resume at [email protected] or by applying directly through this platform.

Note: We value every application. Due to the high volume of applications, only shortlisted candidates will be contacted. Your understanding is appreciated in this regard!

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📌 Head - Product Management & Marketing (Building Materials Industry Background Mandatory) (Mumbai)
🏢 Gowin Search
📍 Mumbai