Head Operations 3S Ather Dealership across Goa (Margao)

Head Operations 3S Ather Dealership across Goa (Margao)

28 Sep
|
Durga Group
|
Margao

28 Sep

Durga Group

Margao

Role Overview

We are seeking an experienced, energetic, and numbers-driven Head of Operations (3S) to lead our Ather Energy dealership network across Goa. The incumbent will hold complete operational and P&L; accountability across the flagship Margao facility and all satellite branches, orchestrating Sales, Service, Spares, customer delight, OEM compliance, and manpower productivity.

Key Roles & Responsibilities

1. Network Operations & P&L; Management

- Take end-to-end P&L; ownership of Durga EV Ventures, driving top-line revenue, gross margins, and operational profitability across all five locations.
- Coordinate daily branch reporting, inventory movement, cash flows, and resource allocation between Margao (main branch) and satellite outlets in North and South Goa.
- Track key dealership KPIs: inquiry-to-booking ratio, retail run-rate, workshop throughput, labor billing, customer satisfaction scores (CSI/SSI), and absorption ratio.

1. Sales Leadership & Market Penetration

- Plan and execute monthly/quarterly retail targets aligned with Ather Energy guidelines and internal growth benchmarks.
- Drive showroom traffic and local BTL activations, test-ride campaigns, campus/corporate outreach, and fleet/B2B institutional tie-ups across suburban and semi-urban catchment zones.
- Monitor sales funnel health in CRM, ensuring fast lead response times, proactive follow-ups, spot booking conversions, and seamless financing/insurance processing.

1. After-Sales,



Workshop & Spares (Service & Spares)

- Supervise service reception, workshop floor operations, rapid-track bays, battery diagnostic workflows, and EV technician productivity.
- Maintain healthy spare parts availability, fast-moving consumable stocks, warranty claim processing, and dead-stock elimination across all workshop nodes.
- Oversee RSA (Roadside Assistance) response efficiency and breakdown handling across key arterial routes in Goa.

1. OEM Relations & Brand Compliance

- Serve as the chief liaison with Ather Energy regional and zonal management teams (Area Sales Managers, Customer Service Managers, Regional Network Heads).
- Ensure strict compliance with Ather brand identity standards, digital showroom audits, process compliance checklists, and corporate governance norms.
- Manage timely claim submissions, OEM incentive reconciliations, margin claims, and vehicle allocation orders.

1. People Leadership & Customer Experience

- Lead, mentor, and motivate a multi-tier branch team comprising Branch Managers, Team Leads, Product Specialists/Sales Executives, Service Advisors, and Technicians.
- Implement structured training modules on EV product knowledge, consultative selling, objection handling, and workshop diagnostics.
- Maintain top-tier customer satisfaction ratings (SSI, CSI, Google reviews), personally resolving escalated grievances and cultivating long-term community goodwill.

📌 Head Operations 3S Ather Dealership across Goa (Margao)
🏢 Durga Group
📍 Margao

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