Digital Media , Content & Community Growth

Company: Meclusions Studio

Location: Andheri East, Mumbai

Experience: 3–5 Years

Employment Type: Full-Time

Work Mode: In office / Mumbai-based

About Meclusions Studio

Meclusions Studio is developing a new digital content and streaming platform focused on discovering, preserving and presenting the stories, traditions, knowledge, history, culture and contemporary dimensions of Indian Stories, Hindu civilisation and Bharat Varsha through high-quality digital storytelling.

Our content ecosystem may include:

- Original documentaries
- travel-shows
- Interviews and conversations
- 2D and 3D animation
- AI-assisted storytelling
- Historical and cultural series
- Short-form digital content
- Youth-oriented programming
- Articles and community content
- Original Streaming shows and specials

Our philosophy is:

“Hindustan ki Desi Kahaniyaan — High Production Quality ke tadke ke saath.”

We are building this as a content-first, digital-first platform, and therefore audience development is not an afterthought. We want to understand what audiences are searching for, what they watch, what they share, what brings them back and how content can be converted into sustainable platform growth.

THE ROLE

We are looking for a hands-on Growth & Performance Marketing Manager who can take primary responsibility for the digital growth of our upcoming content ecosystem.

This is not simply a social-media posting job.

You will be responsible for helping us build an audience from the ground up across:

YouTube Instagram Facebook Google Search WhatsApp/Community Website OTT/App

You should understand both sides of digital growth:

Organic Growth Paid Performance Marketing The ideal candidate can look at a piece of content and ask:

Who is this for?Why would they click?Why would they watch?Why would they share it?Where should we distribute it?Should we spend money promoting it?What does the data tell us after publication?

You will work closely with the Content Research & Audience Insights, Content Strategy, Creative, Video Editing and Production teams.

KEY RESPONSIBILITIES

- Growth Strategy

Develop and execute the digital growth strategy for Meclusions Studio and the upcoming Indian Stories based platform.

Build practical growth plans covering:

- YouTube
- Instagram
- Facebook
- Google Search
- Website
- OTT/app acquisition
- WhatsApp/community channels
- Email/newsletter where relevant
- Other relevant digital platforms

Create realistic monthly and quarterly growth targets.

Track what is working, what is not working and what needs to change.

- Performance Marketing

Plan, execute and optimise paid campaigns across platforms such as:

- Google Ads
- YouTube Ads
- Meta Ads
- Instagram Ads
- Other relevant advertising platforms

You should understand:
- Campaign objectives
- Audience targeting
- Creative testing
- A/B testing
- Budget allocation
- Conversion tracking
- Retargeting
- Lookalike/custom audiences
- Cost per acquisition
- Cost per lead
- Cost per subscriber
- ROAS where applicable
- Campaign attribution

The objective is not to spend money simply to generate views.

Every meaningful paid campaign should have a clearly defined objective and measurable outcome.

- YouTube Growth

Take an active role in developing the YouTube growth strategy for our original content.

Work on

- Video titles
- Thumbnails
- Descriptions
- Keywords
- Search intent
- Playlists
- Series structure
- Publishing strategy
- Shorts strategy
- Long-form strategy
- Audience retention
- Click-through rate
- Watch time
- Returning viewers
- Subscriber conversion

Study successful channels and identify patterns that may be relevant to our content.

You should understand why a video with good production quality can still fail to attract viewers.

- Social Media Growth

Develop a practical content-distribution strategy rather than simply maintaining social-media pages.

Work with the creative/editorial team to convert long-form productions into:

- Reels
- Shorts
- Clips
- Quotes
- Carousels
- Stories
- Teasers
- Trailers
- Behind-the-scenes content
- Educational snippets
- Discussion-led posts

Identify which formats generate:

Reach → Engagement → Profile Visits → Followers → Website/OTT Visits → Subscribers

- Content Launch & Campaign Planning For every major documentary, show or series, help create a digital launch plan.

Example

4 weeks before launch → Awareness

2 weeks before launch → Teasers & audience building

Launch week → Main campaign

Post-launch → Clips, conversations, retargeting & discovery

Long tail → Search, Shorts, evergreen distribution

Work with the Content Strategy and Production teams from the development stage, not only after the video is completed.

- Audience Acquisition for the Streaming Exclusive Platform





Once the OTT platform is ready, help build a measurable acquisition funnel:

Content Discovery

↓

Social / YouTube / Search

↓

Website / App

↓

Registration

↓

Content Consumption

↓

Returning User

↓

Community / Subscription / Monetisation

You will help identify where users are dropping off and recommend improvements.

- Analytics & Performance Reporting

Set up and monitor meaningful digital KPIs.

Depending on the platform and campaign, these may include:

- Reach
- Impressions
- CTR
- CPC
- CPM
- CPV
- Watch time
- Average view duration
- Retention
- Subscriber growth
- Website traffic
- App installs
- Registration rate
- Conversion rate
- Cost per acquisition
- Returning users
- Engagement rate
- Campaign ROI/ROAS where measurable

Prepare concise weekly/monthly performance reports.

Most importantly

Don't just report numbers. Explain what the numbers mean and what we should do next.

- SEO & Organic Discovery

Work with the research/content team to identify search opportunities around:

- Hindu temples
- Pilgrimage
- Indian history
- Sanatana traditions
- Festivals
- Ancient knowledge
- Mythology
- Cultural stories
- Historical personalities
- Indian civilisation
- Regional traditions
- Current cultural conversations

Identify:

What are people searching for?

What content already exists?

Where is the competition strong?

Where are there content gaps?

Which topics can potentially become evergreen traffic generators?

- Competitor & Market Monitoring

Continuously monitor relevant

- YouTube channels
- OTT platforms
- Digital publishers
- Instagram creators
- Documentary channels
- Cultural platforms
- Religious/spiritual content platforms
- Indian history/culture channels

Study:
- Content formats
- Publishing frequency
- Titles
- Thumbnails
- Audience response
- Engagement
- Distribution strategies
- Paid campaigns where observable
- Emerging trends

Convert observations into actionable recommendations.
- Growth Experiments

We want someone who is comfortable experimenting.

Examples

- Different thumbnail styles
- Different titles
- Different video lengths
- Shorts vs long-form
- Different opening hooks
- Different audience segments
- Different ad creatives
- Different landing pages
- Different campaign objectives
- Different publishing times
- Different promotional strategies

Test → Measure → Learn → Improve → Repeat

Failure of an experiment is acceptable.

Repeatedly spending money without learning from the result is not.

- Community Growth

Help build an audience that does more than simply watch videos.

Explore

- WhatsApp communities
- Telegram where appropriate
- Email
- Social discussions
- Polls
- Quizzes
- Audience questions
- User-generated content
- Community participation
- Feedback mechanisms

The long-term objective is to develop an identifiable and engaged audience around the platform.
- Work Closely With the R&D; / Content Team

One of the most important parts of this role is collaboration.

The Content Research & Audience Insights team will investigate audience demand and content opportunities.

You will translate those insights into:

Distribution Acquisition Growth Marketing Strategy For example:

Research identifies an emerging interest in a particular temple or historical personality.

You should be able to ask:

- Is there existing search demand?
- Which platforms are strongest for this subject?
- What format should we test first?
- Can we create Shorts before investing in a large production?
- What audience segment should we target?
- What competing content already exists?
- Should we promote it organically or through paid campaigns?
- What would indicate that the subject has traction?

This role therefore requires commercial thinking as well as digital marketing skills.

- AI & Marketing Automation

We are interested in using AI and automation intelligently.

Experience with tools such as:

- ChatGPT
- Gemini
- Claude
- Perplexity
- AI research tools
- Marketing automation
- n8n
- Make
- Zapier
- AI-assisted analytics

will be an advantage.

You may help automate

- Competitor monitoring
- Keyword research
- Trend monitoring
- Content performance summaries
- Audience-comment analysis
- Content calendars
- Campaign reporting
- Lead/user data workflows
- Research alerts

However, AI should support marketing decisions, not replace human judgement.

- Budget Responsibility





You will help ensure that marketing money is spent intelligently.

You should be comfortable working with a controlled monthly marketing budget and answering:

How much are we spending?

Where are we spending it?

What did we get?

What did we learn?

What should we continue, reduce or stop?

We are a growing company, not an organisation with an unlimited advertising budget.

Resourcefulness and measurable results matter.

WHAT WE ARE LOOKING FOR

Essential

- 3–5 years of hands-on digital marketing/growth experience
- Strong understanding of performance marketing
- Experience with Meta Ads and Google/YouTube Ads
- Strong understanding of YouTube growth
- Understanding of SEO and organic acquisition
- Good knowledge of digital analytics
- Experience with campaign optimisation
- Ability to interpret marketing data
- Strong Excel/Google Sheets skills
- Excellent communication
- Ability to work independently

Strong Advantage

Experience with

- Media & entertainment
- OTT
- YouTube channels
- Content businesses
- Publishing
- Digital communities
- D2C
- Apps
- Subscription businesses
- Cultural/spiritual content
- Performance-driven content marketing
- Marketing automation
- AI tools

WHO SHOULD APPLY

You may be a positive fit if you are someone who:

- Likes numbers and creative content
- Thinks beyond likes and followers
- Understands the difference between reach and actual growth
- Can run campaigns yourself rather than only manage agencies
- Is comfortable working in a small, ambitious team
- Enjoys experimentation
- Can work with limited resources
- Takes ownership of results
- Can communicate clearly with creative and production teams
- Wants to build something from an early stage

WHO MAY NOT BE A FIT

Please do not apply if your primary experience is only:

- Posting on Instagram
- Designing social-media posts
- Basic social-media management
- Copy-pasting captions
- Boosting posts without understanding campaign objectives
- Reporting vanity metrics
- Managing agencies without hands-on knowledge
- Influencer coordination alone

This is a hands-on growth and performance marketing position.

IMPORTANT: THIS IS A BUILD-FROM-ZERO ROLE

Our digital ecosystem is being built.

You will therefore not be joining a company with an established marketing machine, huge subscriber base or massive advertising budget.

You will have the opportunity to help build the growth system from the ground up:

Audience Research → Content → Distribution → Acquisition → Analytics → Optimisation → Community → Retention

You will work directly with senior management and the creative/content team.

Your ideas can directly influence which content gets promoted, how it is positioned and how audiences discover the platform.

HOW SUCCESS WILL BE MEASURED

Success will not be measured simply by:

“How many posts did you publish?”

It will be measured through improvements in areas such as:

- Qualified audience growth
- YouTube growth
- Organic discovery
- Content reach
- Watch time and retention
- Website/app traffic
- User acquisition
- Campaign efficiency
- Subscriber/registration growth
- Community growth
- Marketing ROI
- Quality of audience insights
- Continuous improvement in campaign performance

The exact KPIs will evolve as the platform moves from pre-launch → launch → growth stage.

EDUCATION

Bachelor's degree in Marketing, Digital Marketing, Mass Media, Advertising, Business, Communications or a related field is preferred.

However, demonstrable hands-on results and practical experience will be valued more than a degree alone.

APPLY

Please send your

CV LinkedIn profile portfolio/case studies to:

[email protected]

In your application, please mention:

- Your total digital marketing experience
- Your hands-on experience with Meta Ads and Google Ads
- YouTube channels/campaigns you have worked on
- Approximate advertising budgets you have managed
- One campaign where you achieved a measurable result
- Your current/last salary
- Expected salary
- Notice period

Candidates who can demonstrate actual campaign results will be preferred over candidates who only list marketing tools on their CV.

COMPENSATION

Compensation will be discussed based on experience, knowledge, practical skills and overall capability.

We are looking for a responsible, detail-oriented and trustworthy professional who wants to grow with a young media-production organisation.

Meclusions Studio

Building Original Stories. Building Original Worlds. Building Original Talent.

Pay: ₹25,000.00 - ₹50,000.00 per month

Application Question(s)

- How much of experience do you have ?
- Are you from Mumbai?
- Do you have experience with Media & Entertainment Industry?
- Experienced with Digital Communities ?
- Experienced with Performance Driven Content Marketing ?
- How good are you with AI Tools ?

Work Location: In person

📌 Growth & Performance Marketing Manager (Mumbai)
🏢 Meclusions
📍 Mumbai