1. Position Summary

We are looking for an experienced Government Sales professional with strong exposure to the In-Vitro Diagnostics (IVD) industry to drive government and institutional business across the assigned territory. The incumbent will be responsible for identifying government opportunities, managing tenders, developing institutional relationships, coordinating bids and ensuring business growth through government procurement channels.

2. Key Responsibilities

- Develop and execute the Government Sales strategy for IVD products, instruments, reagents and related diagnostic solutions.
- Identify and develop business opportunities with Central Government, State Government, PSU, ESIC, CGHS, Railways, Armed Forces, government hospitals, medical colleges and other public-sector institutions.
- Manage the complete tender lifecycle including opportunity identification, tender tracking, pre-bid activities, documentation, bid submission, negotiations, order follow-up and closure.
- Monitor and participate in GeM, CPPP, state e-procurement portals and other relevant government procurement platforms.
- Study tender specifications, eligibility criteria, commercial terms, technical requirements, EMD/PBG requirements and compliance conditions.
- Coordinate with Sales, Product, Technical, Regulatory, Quality, Finance, Legal and Supply Chain teams for timely and compliant tender submissions.
- Develop robust relationships with government procurement departments, purchase committees, pathology/laboratory heads,



institutional decision-makers and channel partners.
- Prepare sales forecasts, tender pipelines, opportunity reports and government business plans for management review.
- Track competitor activity, pricing, product positioning, market trends and government procurement requirements.
- Ensure timely follow-up for purchase orders, rate contracts, supply schedules, payments, renewals and post-sales requirements.
- Support product demonstrations, technical presentations, trials and evaluations at government institutions in coordination with the technical/application team.
- Manage distributors/channel partners involved in government and institutional business and ensure effective territory coverage.
- Ensure all activities are conducted in accordance with company policies, tender conditions and applicable laws and ethical business practices.

3. Tender & Government Sales Expertise

- Strong hands-on experience in government tenders and institutional sales within the IVD / diagnostic / medical device sector.
- Experience in preparing and reviewing technical, commercial and compliance documents for tenders.
- Working knowledge of GeM, CPPP and state government e-procurement systems.
- Understanding of rate contracts, annual maintenance/service requirements, EMD, PBG, OEM authorization, turnover criteria and other tender conditions.
- Ability to interpret tender specifications and coordinate timely bid submissions.

📌 Government Sales Manager (New Delhi)
🏢 Rapid Diagnostic
📍 New Delhi