At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. /n Viatris empowers people worldwide to live healthier at every stage of life. /n We do so via: /n /n

- Access – Providing high quality trusted medicines regardless of geography or circumstance;

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- Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and

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- Partnership – Leveraging our collective expertise to connect people to products and services.

/n /n Every day, we rise to the challenge to make a difference and here's how Global Medical Omnichannel Lead role will make an impact: /n Role Purpose /n Medical Affairs reaches healthcare professionals through websites, email and campaigns, but today those channels are planned, built and measured separately.

This role brings them together: one person accountable for how medical shows up digitally to an HCP, and for proving that it changes behavior. /n The role owns the channels themselves- Medical websites, email delivery and global campaigns and sets the standard that country teams work to. /n Key Responsibilities /n Websites /n Own the Medical presence on Viatris Connect Medical country sites and non-asset medical websites: content structure, publishing workflow, user journeys and performance. /n Manage the CMS as a working platform- templates, components, permissions, release cycles and the agency or vendor teams that build on it. /n Keep site content current and accurate in partnership with medical content owners. /n Email and campaign delivery /n Own Medical's use of Salesforce Marketing Cloud:



audience selection, journey design, template governance, deliverability and reporting. /n Plan and run global Medical campaigns end to end- audience, message, channel mix, calendar, delivery and results. Congress and symposium awareness campaigns aimed at driving HCP attendance at Medical sessions are a recurring example. /n Set the standards country teams follow for local Medical campaigns, and support markets where capability is thin. /n Internal platforms /n Build and run internal-facing platforms for Medical Affairs colleagues, including the Global Medical Affairs Hub- the single place where medical teams find capabilities, resources, guidance and ways of working. /n Design these platforms around how colleagues actually work: what they are looking for, when, and what they currently cannot find. Own the information architecture, the content model and the publishing routine that keeps the site alive. /n Bring content owners across Medical Affairs into a shared way of publishing, so the Hub reflects the whole function rather than the teams that shout loudest. /n Track usage and act on it. /n Measurement /n Define what valuable looks like in numbers- reach, engagement, follow-through and report it to Medical leadership on a regular cycle.



/n Make results comparable across countries so the organisation can tell what is working and stop what is not. /n Compliance and consent /n Work with Global Privacy, Legal and Compliance on how Medical uses communication consent across markets, and keep the operating rules clear for country teams. /n Operate within medical, legal and regulatory review without treating it as a reason not to act. /n Team and partners /n Manage agency and vendor relationships, budgets and delivery timelines. /n Work closely with Commercial omnichannel colleagues, IT and country medical leads. /n Qualification and Experience /n /n

- 8+ years in digital marketing or omnichannel roles, with meaningful time in pharmaceutical or healthcare.

Medical

Affairs experience is an advantage.

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- Hands-on ownership of HCP-facing websites- not just oversight. Comfortable with site structure, content operations, analytics and SEO basics.

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- Practical, hands-on Salesforce Marketing Cloud experience: building journeys, managing data extensions, segmentation, testing and reporting.

Certification is a plus; evidence of what you have built matters more.

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- Working experience with an enterprise CMS is preferred- including how content is modelled, templated and governed at scale.

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- Experience building internal-facing sites or portals (SharePoint or similar) that colleagues actually adopt- including the content governance that keeps them current.

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- A track record of running multi-country campaigns and getting local teams to adopt a common approach.

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- Experience working within privacy and consent constraints (GDPR, HCP consent capture).

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📌 Global Medical Omnichannel Lead (Bengaluru)
🏢 Viatris
📍 Bengaluru