nClient Experience & Communications Manager – Key Updates
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nKindly Share resumes - Only if the Initial JD is matching to your role
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nLocation : Vikhroli
nCTC : 15 to 18 lkhs
nB2B - Mktg
nAccount Expansion
nSales Force Mktg
nAccount Mktg Campaign
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nContact Person : Divya : (phone hidden) (Wassup)
[email protected]
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- Location: Mumbai, India
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nDepartment: Global Marketing
nReporting: Director Marketing Centre of Excellence / Marketing leadership
nRole Purpose
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- Drive client growth, retention and expansion through:
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- Account-Based Marketing (ABM)
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- Account Manager enablement
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- Strategic client communications
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- Focus on cross-sell, upsell and expansion revenue from existing clients.
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- nKey Responsibilities
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1. ABM – Existing Client Growth
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- Design ABM campaigns for existing accounts.
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- Identify cross-sell/upsell opportunities.
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- Build Target Account Lists.
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- Track pipeline, expansion revenue and account engagement.
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1. Account Manager Enablement
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- Develop sales plays, talk tracks, objection-handling guides and email sequences.
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- Conduct training for Account Managers.
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- Maintain enablement material/library.
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1. Client Communications
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- Own newsletters and client updates.
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- Prepare regulatory/compliance and product communications.
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- Manage segmentation, consent and deliverability.
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- Track engagement metrics such as open and click-through rates.
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1. Client Engagement & Experience
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- Support client events, roundtables, advisory boards and NPS programmes.
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- Develop client advocacy, testimonials and case studies.
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- Support retention of at-risk accounts and onboarding communications.
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1. Cross-functional Collaboration
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- Work with Regional Marketing, Product/Solutions Marketing, Marketing Operations, Account Management and Client Success.
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- Use HubSpot for campaigns, segmentation, automation and reporting.
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1. Performance & Reporting
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- Track client conversion, expansion pipeline, newsletter engagement, ABM engagement and enablement adoption.
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- Monthly reporting and QBR support.
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- nCandidate Profile
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- Experience: 3–5 years
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- B2B marketing experience with focus on Client/Customer Marketing, ABM or Account Expansion
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- Experience in:
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- ABM programmes
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- Sales enablement
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- Client newsletters/communications
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- Regulatory/lifecycle communications
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- Preferred sectors: Professional Services, Financial Services, HR Tech or complex global B2B.
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- nSkills
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- ABM
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- HubSpot
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- Salesforce / VForce
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- Excellent written communication
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- Stakeholder management
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- Data-driven campaign analysis
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- Regulatory/compliance communications
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- Project management
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- Commercial/revenue-oriented mindset
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- Ability to work across global time zones.
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- nEducation
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- Bachelor's degree in Marketing, Business, Communications or related field
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- ABM/HubSpot/customer marketing certifications are an advantage but not mandatory.
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nMost significant sourcing keywords: ABM | B2B Marketing | Client Marketing | Customer Marketing | Account Expansion | Cross-sell | Upsell | Sales Enablement | HubSpot | Salesforce | Client Communications | Lifecycle Marketing
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📌 Global Client Communication -B Mktg Acc Expansion ( MNC KPO) MUMBAI
🏢 Quotient Consultancy
📍 Mumbai