Role & responsibilities

1. Web Development & Maintenance

- Design, build, and maintain responsive, fast-loading, and secure websites (WordPress, Shopify, or Custom Code).
- Optimize website structure, landing pages, and user experience (UX/UI) for higher conversion rates.
- Monitor website performance, fix technical glitches, manage domain/hosting, and ensure regular backups.
- Implement basic on-page SEO best practices (meta tags, site speed, image optimization).

2. Graphic & Web Design

- Create visual assets for the website, landing pages, banners, and promotional campaigns.
- Design engaging social media graphics, carousels, video thumbnails, and promotional banners using Photoshop, Illustrator, Figma, or Canva.
- Maintain consistent brand identity, typography, and color schemes across all digital channels.

3. Social Media Management

- Plan, schedule, and publish weekly/monthly social media content calendars across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube).
- Write clear, engaging captions and create interactive content (Reels, stories, posts) tailored to the audience.
- Monitor channel engagement, respond to user comments/DMs, and build an active online community.

4. Paid Ads & Performance Marketing

- Set up, manage, and optimize paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search & Display).
- Create high-converting ad copy and target graphics tailored to specific target demographics.
- Set up tracking pixels, conversion events, and retargeting campaigns to maximize ROI.
- Track, analyze, and report campaign performance metrics (CTR, CPC, CPA, ROAS) using Google Analytics and ad dashboards.

Key Skills Required

- Technical: HTML/CSS, WordPress/Shopify, JavaScript (basic to intermediate), Web Analytics, SEO basics.
- Creative: Graphic Design (Photoshop/Canva/Figma), Content Writing, Basic Video Editing.
- Marketing:



Meta Ads Manager, Google Ads, Social Media Strategy, Audience Targeting.

Preferredcandidate profile Education & Qualifications

- Education: Bachelors degree in Computer Science, Information Technology, Digital Marketing, Graphic Design, Mass Communication, or a related field.

- Certifications (Preferred but optional):
- Meta Certified Digital Marketing Associate / Google Ads Certification.
- WordPress / Web Development or UI/UX Design certification.

Required Experience & Technical Skills 1. Web Development & UI/UX

- 1–5 years of experience in building and managing websites using WordPress, Shopify, or custom HTML5, CSS3, and basic JavaScript.
- Familiarity with web hosting management (cPanel), domain settings, SSL setup, and site speed optimization.
- Knowledge of basic On-Page SEO techniques and Google Search Console.

2. Graphic & Creative Design ( Optional )

- Hands-on proficiency with design tools like Adobe Photoshop, Illustrator, Figma, or Canva.
- Ability to design clean, modern web banners, landing page layouts, and engaging social media creatives aligned with NatureLink's brand guidelines.

3. Social Media & Paid Ads Management

- Proven track record of managing official social media handles (Instagram, Facebook, LinkedIn, YouTube).
- Hands-on experience setting up, running, and optimizing paid ad campaigns using Meta Ads Manager (FB/IG) and Google Ads.
- Understanding of core ad metrics ($CTR$, $CPC$, $CPA$, $ROAS$) and audience targeting techniques.

Soft Skills & Mindset

- Multi-tasker & Self-Starter: Ability to juggle design, development, and marketing tasks independently in a fast-paced setting.
- Creative Problem Solver: Strong eye for visual detail combined with analytical skills to evaluate ad performance and website analytics.
- Good Communication: Clear written and verbal skills for drafting ad copy, social captions, and internal coordination.

📌 Full-Stack Digital Marketing & Web Specialist (Pimpri-Chinchwad)
🏢 Naturelink Organics
📍 Pimpri-Chinchwad