28 Sep
|
Softron India
|
Karol Bagh
28 Sep
Softron India
Karol Bagh
Key Responsibilities
1. Marketplace Management & Listing Optimization
* Catalog Management: Create, optimize, and maintain high-converting product listings across D2C and third-party marketplaces (Amazon, Flipkart, FirstCry, etc.).
- Listing Quality: Ensure 100% accuracy in product titles, bullet points, descriptions, image sequences, and backend keywords using competitive keyword research.
- A+ Content & Brand Store: Collaborate with design/content teams to roll out compelling A+ Content, Brand Stores, and visual assets that boost conversion rates.
1. Performance Marketing & ROI Management
* PPC & Ad Campaigns: Setup, monitor, and optimize Sponsored Ads (Amazon Ads, Flipkart Ads, Meta/Google Ads) to drive profitable traffic.
- ROAS Optimization: Continuously test keywords, bidding strategies, and targeting to minimize Customer Acquisition Cost (CAC) while maximizing Return on Ad Spend (ROAS).
- Promotions & Deals: Plan and execute platform-specific deals, flash sales, festive campaigns, and seasonal promotions to maximize sales velocity.
1. Sales Growth, Operations & Inventory Coordination
* Demand Forecasting: Monitor inventory levels across platform warehouses (FBA, Flipkart Assured, etc.) and coordinate with the supply chain team to prevent stock-outs or overstocking.
- Order Tracking & Fulfilment: Oversee smooth dispatch workflows, track order fulfillment rates, and resolve platform operational issues promptly.
- Review & Reputation Management: Monitor customer reviews, ratings, and feedback across channels; implement action plans to elevate brand reputation and rating benchmarks.
1. Analytics & Reporting
* Performance Tracking: Maintain daily/weekly dashboards tracking key metrics: revenue, conversion rates, traffic, ad spend, TACOS (Total Advertising Cost of Sales), and unit sales.
- Competitor Intelligence: Conduct regular benchmark studies on competitor pricing, keyword trends, promotional tactics, and recent product launches to keep Sakhyam ahead.
Required Skills & Qualifications
- E-Commerce Expertise: Hands-on experience managing seller central accounts across major platforms (Amazon, Flipkart, D2C Shopify, etc.).
- PPC Proficiency: Strong understanding of e-commerce ad architecture, bidding mechanics, and performance analytics.
- Analytical Skills: Advanced knowledge of MS Excel / Google Sheets (VLOOKUP, Pivot Tables, data analysis) to dissect campaign metrics and profitability.
- Communication: Strong command of English (written and verbal) for drafting compelling listing copy, coordinating with platform managers, and reporting.
- Problem-Solving mindset: High agility to navigate marketplace policy updates, account health flags, and operational glitches independently.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
📌 E-Commerce Executive (Karol Bagh)
🏢 Softron India
📍 Karol Bagh