We are looking for an experienced and results-driven Digital Marketing Manager to develop, implement, and manage digital marketing strategies that increase brand awareness, website traffic, leads, and conversions. The ideal candidate should have strong knowledge of SEO, SEM, social media, paid advertising, content marketing, and analytics.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage digital advertising campaigns across platforms such as Google Ads and social media.
- Manage SEO activities, including keyword research, on-page and off-page optimization, and performance tracking.
- Develop and implement social media marketing strategies across relevant platforms.
- Plan content calendars and coordinate with content, creative, and marketing teams.
- Monitor website traffic, campaign performance, leads, conversions, and ROI.
- Use tools such as Google Analytics, Google Search Console, Google Ads, and other marketing platforms to analyze performance.
- Conduct market and competitor research to identify new opportunities.
- Manage email marketing and lead-generation campaigns.
- Work with designers, content writers, and external agencies to deliver marketing campaigns.
- Prepare regular reports on campaign performance and provide actionable insights.
- Stay updated on digital marketing trends, algorithm changes, and industry best practices.
- Manage digital marketing budgets and optimize campaigns for better ROI.
- Coordinate with sales and business development teams to improve lead quality and conversion rates.

Requirements
- Bachelor's degree in Marketing, Business Administration, Communications,



or a related field.
- 3–6 years of experience in digital marketing.
- Solid knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of Google Analytics and Google Search Console.
- Strong analytical and reporting skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Robust understanding of lead generation and conversion optimization.

Preferred Skills
- SEO & SEM
- Google Ads
- Meta Ads
- Social Media Marketing
- Google Analytics
- Google Search Console
- Content Marketing
- Email Marketing
- Lead Generation
- Conversion Rate Optimization
- Keyword Research
- Competitor Analysis
- Campaign Reporting & Analytics

Key Performance Indicators (KPIs)
- Website traffic and organic growth
- Qualified lead generation
- Conversion rate
- Cost per lead (CPL)
- Return on advertising spend (ROAS)
- Search engine rankings
- Social media engagement and growth
- Overall digital campaign ROI

Salary & Benefits
- Salary: ₹[Amount] per month, depending on experience and skills.
- Performance incentives, if applicable.
- [PF/ESI/Medical Insurance/Leave benefits, if applicable]
- Learning and professional development opportunities.
- Growth-oriented work environment.

How to Apply Interested candidates can apply through Indeed with their updated resume. Please include details of relevant digital marketing experience, campaigns managed, and key achievements. Shortlisted candidates will be contacted for an interview.

Pay: ₹14,601.35 - ₹59,322.78 per month

Work Location: In person

📌 Digital Marketing Manager (Siliguri)
🏢 trivillahomes
📍 Siliguri