Designation: Deputy General Manager – Marketing Project Lead
Location: Ahmedabad (Bhat)
Industry: Pharmaceutical – International Business Strategy
Experience: 5–7 years
Education: Science / B. Pharm / M. Pharm + MBA from reputed institute
? Role Objective
Lead international marketing strategy and brand portfolio development by working closely with Strategic Business Unit (SBU) marketing heads.
Focus areas include
Global brand selection Market gap analysis Portfolio optimization Competitive positioning Driving sustainable growth in domestic and international markets ? Key Responsibilities
? Market Expansion
Identify global market gaps through marketing insights. Plan geo-expansion strategies using strong domestic brands. ? Brand Launch & Expansion
Develop rationale for current brand launches globally . Introduce successful domestic brands into international markets . ? Marketing & Operations Coordination
Improve execution speed through marketing-operations collaboration. Align supply/operations with market demand. ? Therapy-Focused Brand Strategy
Select brands for global therapy segments . Create attribute mapping for geographic positioning . ? Portfolio Management
Build strong brand & marketing strategies . Optimize product mix and tail-end brands for profitability. ? Execution & Monitoring
Ensure KPI-based marketing execution. Identify risks/opportunities early and recommend corrective actions. ? Ideal Candidate Profile
Background in pharmaceutical marketing or portfolio strategy Experience in international healthcare business projects Skills in: Strategic marketing Business analytics Brand management Cross-functional leadership ? How to Apply