Role & responsibilities

- Develop creative concepts and content strategies for real estate projects and brands.

- Research properties, locations, target audiences, competitors and market trends to develop relevant content ideas.

- Plan and execute monthly social media content strategies across Reels, carousels, static creatives and other formats.

- Write creative concepts, hooks, scripts and content briefs for social media and advertising.

- Lead creative direction for shoots, including scripting, shot planning, B-roll, talent direction and content requirements.

- Plan shoots efficiently to create multiple content assets from a single production day.

- Develop content for both organic social media and paid advertising campaigns.

- Work closely with the Performance Marketing team to understand creative performance and use insights to improve future content.

- Work with videographers, editors, designers, creators and other team members to ensure quality and consistency.

- Handle client feedback and translate business requirements into strong creative solutions.

- Continuously identify new creative angles, formats and storytelling opportunities within the real estate space.





- Monitor content performance and contribute to creative optimisation and lead-generation strategies.

Preferred candidate profile

- 2+ years of experience in content creation, creative direction, social media or a related role, preferably with real estate or lifestyle brands.

- Strong understanding of Instagram, Reels and short-form video content.

- Excellent creative thinking, storytelling and scriptwriting skills.

- Ability to turn a property/project into multiple engaging content angles.

- Good understanding of real estate audiences, buyer psychology and property marketing.

- Strong research and competitor-analysis skills.

- Experience planning and directing professional shoots.

- Ability to create clear briefs and work effectively with videographers, editors and designers.

- Comfortable working with performance marketing teams and using creative performance insights to improve content.

- Robust communication, organisation and problem-solving skills.

- Someone who can take ownership of a project from research strategy ideation production execution optimisation.

- A portfolio demonstrating solid creative work is preferred.

📌 Creative Director (Margao)
🏢 We Find Homes Goa
📍 Margao