Smart Joules

- Delhi, India
- Permanent
- Marketing & Communications

:

Content Strategist (New Delhi)

At Smart Joules, we are in the pursuit of creating a world powered by energy efficiency. We are poised to lead the industry from the front, challenging archaic norms, questioning paradigms and redefining the rules of the game. As the nation’s pioneering and most reputable cooling-as-service (CaaS) startup, our vision is to mitigate 29 million tons of CO2 emissions before 2030, thus catalyzing India’s sustainability agenda to reduce carbon emissions and achieve Net Zero by 2070.

With cutting edge technology, relentless innovation and a never say die attitude, we at Smart Joules have traveled a long distance and now it is time for us to shift gears. Would you like to be a part of the exciting journey ahead?"

- Our impact so far includes:
- 25.2 Crore KWH energy saved across all its clients till date, equivalent to the annual consumption of more than 28 Lakh avg. Indian households
- 1,78,000+ metric tons of annual CO2-eq. emissions reduction from existing projects
- Saved more than INR 204 Crore of energy

Achieved through creative business models like
- JoulePAYS: Pay-as-you-save model offering guaranteed energy savings with 0 CapEx and 0 risk for existing buildings and factories
- JouleCOOL: Cooling-as-a-service (build-own-operate-maintain-analyze-optimize) model offering sustainable, convenient, quality and economical cooling for new buildings
- DeJoule: IoT platform technology with hardware and software to continuously identify and automatically eliminate operational energy wastage
- For more details, see:
- This interview with Govind explaining our business
- This podcast with Forbes discussing our business and growth plans
- Our website and LinkedIn page have additional information

About the role:

We are seeking a dynamic and results-driven Content Strategist & a Storyteller to join Smart Joules. As the Content Strategist, you will play a pivotal role in shaping our brand's narrative, crafting compelling content, and executing effective strategies that align with our business objectives. The primary responsibility would be to implement and drive an enduring content strategy to achieve the business mandates and brand goals by creating differentiated, engaging, and customer-first content tailored to each customer touch point, both online and offline. Key Responsibilities of the role will include:

- Content Creation: Develop high-quality, engaging, and relevant content across various formats, including blog posts, articles, videos, infographics, whitepapers, and social media posts. Infuse the brand's ethos and emotions into every content deliverable.
- Audience Research: Conduct in-depth research to understand our target audience's needs, pain points, and preferences. Collaborate with cross-functional teams to gain consumer insights, comprehend product features,



value proposition, and market trends.
- Collaboration & Execution: Collaborate with cross-functional teams, including creative teams, product marketing, digital teams, and external agencies, to create and implement a content strategy that aligns with the brand's maturity, business objectives, and stakeholder needs. Maintain an editorial calendar for consistent content delivery.
- Goal Setting: Translate content strategy into quantifiable goals and drive the creation of timely and credible content to achieve business metrics such as acquisition, traffic, engagement, retention, and conversion across online and offline channels.
- Content Management: Create and maintain content themes, a calendar, and a narrative to ensure the availability of customer-facing content that aligns with brand and business KPIs within target segments.
- Sales Arsenal: Identify gaps in the sales arsenal for key focus products & segments and develop appropriate content pieces, including brand and technical videos, application and product overview videos, sales decks, and sales literature to name a few.
- Content Distribution: Develop a comprehensive distribution plan to effectively share content across various channels, including websites, social media, email marketing, newsletters, blogs, and other online and offline channels.
- Content Optimization: Continuously update and optimize existing content to ensure its accuracy and relevance over time to drive organic search ranking.
- Innovate: Keeping the brand at the core, think beyond the conventional content formats, calendars and themes to bring the brand’s narrative to life and drive brand love amongst the target stakeholders.

Experience Range: 2 - 4 years

Educational Qualifications

Any graduation ,or any in Select specialization

Job Responsibilities

The Ideal candidate will have a proven track record and be a strategic thinker with a passion for creating impactful content and driving business results

Specific requirements include:

- 1-2 years of experience in storytelling and content marketing; experience working with a brand in its 0 to 1 brand-building journey would be preferred.
- Creative thinking, as well as an eye for detail to collect key business and user insights towards creating and managing a long-term vision for the content.
- As a startup, last-minute surprises are unavoidable. The content champion must be able to adapt to the needs of the hour and think on their feet.




- Act and think like an orchestrator; you should be able to balance different aspects of content delivery, prioritizing and revisiting the content calendar as the brand progresses.
- Exceptional writing, editing, and communication skills are a must.
- Proficiency in analytics tools and content management systems

Bonus points for

- Bachelor's degree in English, journalism, communications, marketing or a related field

Knowledge of the engineering and energy efficiency industry

Skills Required

Creative Content Creation , Collaboration

Candidate Attributes

The Ideal candidate will have a proven track record and be a strategic thinker with a passion for creating impactful content and driving business results

Specific requirements include:

- 1-2 years of experience in storytelling and content marketing; experience working with a brand in its 0 to 1 brand-building journey would be preferred.
- Creative thinking, as well as an eye for detail to collect key business and user insights towards creating and managing a long-term vision for the content.
- As a startup, last-minute surprises are unavoidable. The content champion must be able to adapt to the needs of the hour and think on their feet.
- Act and think like an orchestrator; you should be able to balance different aspects of content delivery, prioritizing and revisiting the content calendar as the brand progresses.
- Exceptional writing, editing, and communication skills are a must.
- Proficiency in analytics tools and content management systems

Bonus points for

- Bachelor's degree in English, journalism, communications, marketing or a related field
- Knowledge of the engineering and energy efficiency industry

Job Code: KL-JFMWB4DP

About Us

As our planet faces the alarming reality of warming temperatures, India is confronting a critical challenge: by 2030, heat stress events could cost the nation 34 million full-time jobs—equivalent to 5.8% of its working hours. In this context, HVAC systems are no longer a luxury but a fundamental necessity.

The escalating demand for cooling in India is projected to necessitate an additional 800 GW of power generation, exacerbating carbon emissions and accelerating climate change. With HVAC systems already accounting for up to 60% of energy costs, the people, the planet, and profit appear to be at cross-roads with each other, making it imperative to decouple the gridlock.

The answer to this impending conundrum lies in Energy Efficiency.

We are Smart Joules. And, we are pioneering the journey towards profitable decarbonization.

Why Us?

OUR VISION To reduce 29 million tonnes of Co2 by 2030 by pioneering profitable decarbonization.

OUR MISSION To make energy efficiency simple, substantial and profitable through cooling-as-a-service business models, intelligent automation technologies and efficiency-first processes, culture and values.

📌 Content Strategist (Delhi)
🏢 Smart Joules
📍 Delhi