Chief Sales Officer (CSO)

Driving National Growth Across Brands, Channels & Customer Experiences

Location: Mumbai (Primary)

Role Level: CXO | Leadership Team

Reports To: Founder / CEO

Scope: Pan-India | Multi-Brand | Multi-Line of Business

Purpose of the Role

Having achieved strong regional success, we are now scaling into a pan-India, multi-brand organisation across:

- Dona Modular Kitchens, Wardrobes & Interior Solutions
- Currasso Premium Aluminium Windows & Fenestration Systems
- CXO Workspace & Office Furniture
- Fca – Emerging Brand

We require a Chief Sales Officer who can architect revenue, build leadership depth, and scale repeatable sales systems positioning our company as a credible national player. This role is about shaping strategy, culture, and growth, not just chasing targets.

Key Accountabilities

1. Revenue Strategy

- Own the national revenue agenda across brands and business lines
- Define growth levers: geography, channels, pricing, partnerships, portfolio mix
- Balance immediate outcomes with long-term brand equity

1. Organisation Design

- Build and scale a multi-layered sales leadership structure
- Establish clear roles, KRAs, incentives, and performance cadence
- Develop solid second-line leaders (Regional / City / LOB Heads)

1. Market Expansion

- Drive growth across retail, design ecosystems, and enterprise clients
- Identify white spaces, new markets, and scalable go-to-market models

1. CXO-Level Leadership

- Partner with CEO, Founders, and functional leaders
- Align sales ambition with execution capability
- Represent Sales in strategic, financial,



and leadership forums

1. Performance Culture

- Transition from hero-driven to system-driven sales
- Own forecasting accuracy, pipeline discipline, and review rigor
- Build a culture of accountability, predictability, and trust

Who Will Thrive Here This role is for leaders who:
- Think like business owners, not functional heads
- Balance strategic vision with operational realities
- Build leaders rather than chase deals themselves
- Engage comfortably with CXOs, partners, and frontline teams
- Protect customer trust alongside revenue growth
- Operate with speed, clarity, and judgement in ambiguity

Day-to-Day Reality
- Define and execute the national sales roadmap
- Review regional performance, forecasts, risks, and opportunities weekly
- Coach and challenge senior leaders across brands and regions
- Lead pricing, discounting, and deal governance frameworks
- Participate in high-value strategic deals and partnerships
- Align demand generation with marketing and delivery with operations
- Track competition, market shifts, and evolving customer expectations
- Build dashboards that enable leadership decision-making

Capabilities Required
- Proven experience leading large, distributed sales organisations
- Exposure to multi-city / pan-India operations
- Strong understanding of interiors, fenestration, furniture, or allied building materials
- Ability to build scalable sales systems (CRM, incentives, reviews, cadence)
- Executive presence: calm, credible, decisive
- Strong financial and commercial acumen
- Data-led, insight-driven decision-making

📌 Chief Sales Officer (Mumbai)
🏢 En Route World Amritsar
📍 Mumbai