We're Hiring: Business Head ? Location: Coimbatore ? Full time | On-site Aurawill is one of India's fastest-growing nutrition brands, making traditional, science-backed nutrition simple and accessible for modern families. In just over a year, we've earned the trust of 1,00,000+ customers and are expanding rapidly across D2C, marketplaces, quick-commerce and retail. Aurawill is looking for a strong commercial Business Head to own the Brand’s business end-to-end and take responsibility for scaling the brand.

This role is for someone who is ready to own the full business rather than a single functional vertical.

The oppurtunity: Aurawill is a natural health foods brand with an ambition to build a differentiated, trusted and scalable consumer business.

The Business

Head will be responsible for translating the brand ambition into business growth i.e owning the P&L;, shaping strategy, setting priorities and leading the teams and functions required to deliver the plan.

What you will own: · P&L; and Business Strategy: Own the overall Aurawill P&L; and business plan; set revenue, gross margin, contribution, profitability and growth priorities; identify the biggest business levers and allocate resources and budgets accordingly. · Sales channels: Own the D2C channel and other online/offline channels of business end-to-end including acquisition, retention, and channel profitability. Build a scalable growth engine rather than optimising only for topline. · Marketing &

• Brand: Partner closely with the marketing team to translate the brand strategy into consumer growth. Own the commercial outcomes of marketing investments while protecting long-term brand equity, positioning and consumer relevance. · Supply Chain &

• Operations:



Own the operating rhythm from demand planning and procurement through production, inventory, fulfilment, quality and customer experience. · Finance &

• Business Management: Work closely with finance to build budgets, forecasts, monthly business reviews, scenario building and investment cases. · People &

• Organisation: Lead and align cross-functional teams across sales, marketing, supply chain, finance, operations and other business-critical functions. Build a high-accountability culture with clear goals, ownership and operating cadence. · Growth &

• Innovation: Identify new consumer needs, occasions, products, channels and partnerships that can materially expand the business What we are looking for : · Owned a D2C business, category, brand, business unit with full P&L; responsibility. · Strong general-management orientation: able to lead revenue, margins, operations and people rather than operating only within one function. · Demonstrated ownership of business numbers and comfort being accountable for revenue, gross margin, contribution and profitability. · Strong understanding of D2C growth & metrics - acquisition, conversion, retention, repeat, CAC, bleded CAC, LTV, AOV &

• Channel mix. · Experience leading cross-functional teams and influencing senior stakeholders across marketing, sales, supply chain, finance and operations. · Strong commercial judgement:



able to distinguish between growth that creates value and growth that merely creates topline. · Comfort working in an entrepreneurial environment with hands on experience where resources and budgets are tight · Data-fluent and financially rigorous, while retaining strong instinct for consumer and market. · High ownership, speed of decision-making and willingness to execute when needed.

Ideal Background: We are interested in candidates who may currently be working as a D2C / E-commerce Business Head, Category Head, P&L; Owner, General Manager, Head of Growth or an equivalent role in a consumer business. Minimum 8-10 years of relevant experience from D2C-first consumer brands, FMCG, food & beverage, health & wellness, beauty & personal care, nutrition, consumer tech or other categories where the candidate has had genuine commercial ownership and proven cross-functional leadership for a few years. Entreprenuers who have built and scaled consumer businesses in the past are also welcome to apply.

Preferred but not mandatory: From Tier 1 or Tier 2 business school in India What you will get from us : · Complete ownership and responsibility of business coupled with people leadership responsibility for a new-age brand that wants to build strong equity in the foods and nutrition business · Meaningful ownership in terms of ESOP to share rewards and success of the business · Freedom to experiment and decision-making autonomy · A company with humble-people with valuable intention and make good quality products that serve consumer health The ideal Candidate: This role is for someone who wants to build a business, not simply manage a function; be comfortable making decisions with imperfect information and be willing to take ownership when something is not working.

📌 Business Head (Coimbatore)
🏢 Aurawill
📍 Coimbatore