This is a B2B corporate business development role with a strong focus on new client acquisition and revenue generation.
The ideal candidate should be comfortable reaching out to corporate decision-makers, understanding business requirements, identifying opportunities and working with the Capers team to develop customised solutions that convert into business.
KEY RESPONSIBILITIES
- Identify and acquire new corporate clients across Delhi NCR and other target markets.
- Generate leads through LinkedIn, networking, referrals, databases, cold outreach and industry connections.
- Build relationships with key decision-makers across HR, L&D;, Employee Engagement, Administration, Procurement, Marketing and Corporate Communications.
- Schedule and conduct client meetings, discovery calls and presentations.
- Understand upcoming requirements for corporate events, team building, employee engagement, offsites, training, wellness programs and other corporate initiatives.
- Convert client briefs into qualified business opportunities.
- Work closely with the internal team to develop customised concepts, proposals and commercial solutions.
- Present proposals and Capers' capabilities confidently to prospective clients.
- Manage negotiations and maintain consistent follow-ups through the complete sales cycle.
- Drive opportunities from lead meeting brief proposal negotiation closure.
- Maintain an organised and updated sales pipeline/CRM with clear next actions and expected closures.
- Develop existing accounts through repeat business, cross-selling and long-term engagement opportunities.
- Coordinate the transition of confirmed projects to the operations team while continuing to own the client relationship.
- Track market trends and identify new corporate engagement opportunities that Capers can take to clients.
PREFERRED EXPERIENCE B2B business development experience, preferably from:
Corporate Events | Experiential Marketing | Employee Engagement | Team Building | MICE | Corporate Training | HR Solutions | Corporate Wellness | Event Agencies | B2B Corporate Services
Candidates from adjacent B2B industries with a strong corporate network and demonstrated new-account acquisition experience are also welcome.
PERFORMANCE EXPECTATIONS Success in this role will be measured through:
Qualified Corporate Meetings Live Briefs Proposals Closures Revenue Repeat Business
Indicative KPIs will include
- New qualified corporate meetings
- New client opportunities generated
- Proposal-to-closure conversion
- New corporate accounts acquired
- Revenue and profitability from business generated
- Repeat and cross-sell business
- Quality and consistency of the sales pipeline
Preferred candidate profile High performers will have the opportunity to build and manage a significant portfolio of corporate accounts as Capers continues to grow.
Perks and perks
Fixed Salary: Competitive and aligned with experience
Incentives: Performance-linked incentives on successful business generation and closures