About LeaderNovo

LeaderNovo works with organisations on talent diagnostics, leadership development and technology-enabled people solutions. The Human Capability Technologies (HCT) Business Unit focuses on B2B solutions for HR, talent and business teams, including psychometric assessments, AI powered platforms - SalesPulse and CoachPulse.

Role Purpose

We are looking for an early-career sales skilled to build the market for LeaderNovo's Products portfolio. This is a B2B SaaS sales role involving outbound prospecting, discovery, product demonstrations, pilot conversion and account expansion with corporate clients.

The role requires someone who can understand a client's business problem, position the right product use case, manage a disciplined sales pipeline and move opportunities from first conversation to commercial closure.

Key Responsibilities1. Prospecting and Account Development

- Identify target organisations and relevant decision-makers across HR, Talent Management, L&D;, Talent Acquisition, Sales and business leadership.
- Build and maintain a structured target-account database and prospecting plan.
- Generate new conversations through phone, email, LinkedIn, referrals and other outbound channels.
- Research accounts before outreach to identify relevant talent, leadership or sales challenges.

2. Lead Qualification and Discovery
- Conduct initial discovery conversations to understand business needs, current processes, stakeholders, timelines and buying intent.
- Qualify opportunities based on problem relevance, fit, decision process, urgency and commercial potential.
- Distinguish genuine buying opportunities from general enquiries and exploratory interest.

3. Consultative Product Selling
- Develop a strong working understanding of LeaderNovo's assessments, SalesPulse and CoachPulse and explain their business relevance clearly.
- Position products around specific client problems rather than presenting the full product catalogue.
- Build use-case-led conversations around talent decisions, leadership readiness, sales capability,



manager development and behavioural practice.
- Involve founders, product, research or pre-sales colleagues appropriately for deeper solution discussions.

4. Demonstrations, Pilots and Proposals
- Coordinate product demos, sample report walkthroughs and pilot discussions.
- Support preparation of proposals, commercial discussions and client follow-up.
- Move qualified prospects toward a defined paid pilot, deployment or product purchase.
- Coordinate internally to ensure client requirements and next steps are clearly documented.

5. Pipeline and Sales Discipline
- Maintain accurate opportunity information in the CRM, including stage, value, stakeholders, next action and expected closure.
- Track opportunities from prospecting to meeting, qualified opportunity, demo, proposal or pilot, closure and deployment.
- Maintain consistent follow-up and build sufficient qualified pipeline against monthly and quarterly targets.
- Provide regular reporting on pipeline health, conversions, risks and likely closures.

6. Account Expansion and Cross-Selling
- Maintain contact with customers after an initial pilot or deployment and identify opportunities to expand usage across cohorts, teams or business units.
- Identify relevant opportunities for other Digital Products.
- Refer Learning Services opportunities to the appropriate LeaderNovo team when they emerge, while retaining primary focus on the Digital Products BU.

Key Performance Indicators
- Qualified meetings generated
- Qualified opportunities created
- Paid pilots and product deployments
- Revenue and bookings generated
- Pilot-to-deployment conversion
- Chance-to-sale conversion
- Average account value
- Qualified pipeline value and coverage




- New corporate logos acquired
- Account expansion opportunities
- CRM and follow-up discipline

Candidate ProfileEssential
- 1-3 years of experience in B2B SaaS sales, business development or inside sales.
- Hands-on experience selling software, technology platforms or subscription-based B2B products to corporate customers.
- Comfort with outbound prospecting and initiating conversations with new accounts.
- Ability to conduct structured discovery and understand a client's business requirement before pitching.
- Comfort speaking with HR, business and other corporate decision-makers.
- Strong verbal and written communication skills.
- Good follow-up, pipeline management and CRM discipline.
- Ability to learn moderately complex products and explain them in simple business language.
- Comfort working with sales targets and measurable commercial outcomes.

Preferred
- Experience selling HR Tech, assessments, talent solutions, learning technology or AI-enabled business products.
- Exposure to enterprise or mid-market sales involving multiple stakeholders, demonstrations or pilots.
- Familiarity with LinkedIn-based prospecting, CRM tools and online product demonstrations.

Attributes We Value
- Curiosity and the ability to understand the client's problem before pitching
- Persistence without overly aggressive selling
- Commercial orientation and comfort asking for the next step
- Structured follow-up and personal discipline
- Ability to work independently while knowing when to involve senior colleagues
- Interest in HR, talent, leadership and workplace technology

Why Join LeaderNovo

You will work closely with LeaderNovo's founders, product and research teams while helping build the commercial engine for a growing portfolio of assessment and AI-enabled products. The role offers hands-on exposure to consultative B2B SaaS selling, enterprise conversations, product demonstrations, paid pilots, account-based selling and the early-stage scaling of a digital products business.

📌 Business Development Executive - Human Capability Technologies (Pune)
🏢 LeaderNovo Learning Academy
📍 Pune