Business Development Executive (BDE) – Job Profile

Job Summary The Business Development Executive (BDE) is responsible for increasing brand awareness and generating quality walk-ins through on-ground marketing, BTL activities, institutional tie-ups, and local outreach. The role focuses on creating new business opportunities and supporting the admissions team with a consistent flow of prospective students.

Key Responsibilities

- Plan and execute BTL (Below-the-Line) marketing activities.
- Generate quality walk-ins through on-ground promotional campaigns.
- Build and maintain relationships with schools, colleges, coaching institutes, hostels, and educational organizations.
- Arrange workshops, seminars, career guidance sessions, and creative events.
- Conduct campus visits and presentations to promote courses and career opportunities.
- Identify new business opportunities and partnership prospects.
- Coordinate promotional activities such as roadshows, kiosks, education fairs, and local events.
- Collect and verify student data during outreach activities for lead generation.
- Work closely with the telecalling and counseling teams to ensure timely follow-up of generated leads.
- Assist in planning and executing marketing campaigns and admission drives.
- Submit daily activity reports (DSR) with details of visits, meetings, leads, and walk-ins generated.
- Represent the organization professionally during all external interactions.





Daily / Weekly KPIs
- 3–5 institutional visits per day.
- 30–50 verified student leads collected per day.
- 2–5 walk-ins generated per day.
- Minimum 2–3 new tie-up meetings per week.
- 1–2 workshops, seminars, or promotional events organized each month.
- Daily activity report submitted before the end of the workday.

Skills Required
- Excellent communication and networking skills.
- Strong presentation and relationship-building abilities.
- Confidence in conducting seminars and workshops.
- Ability to work independently and achieve targets.
- Good planning and organizational skills.
- Basic knowledge of MS Office and CRM tools.
- Willingness to travel locally for business development activities.

Preferred Qualification
- Graduate in any discipline.
- Experience in Business Development, Marketing, Sales, or the Education industry is preferred.
- Freshers with strong communication and networking skills may also apply.

Performance Evaluation
- Walk-ins generated
- Quality and quantity of leads
- Number of institutional tie-ups
- Workshops and events conducted
- Conversion support for admissions
- Market coverage and brand visibility
- Timely reporting and teamwork

Pay: ₹11,598.18 - ₹15,000.00 per month

Perks

- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement

Work Location: On the road

📌 Business Development Executive (BDE) (Kota)
🏢 Maac kota
📍 Kota