Role & Responsibilities

Brand Strategy & Positioning

- Develop and drive long-term branding strategies aligned with business objectives.
- Build a robust, differentiated and premium brand identity that enhances customer trust and market credibility.
- Define and strengthen S&P;'s overall brand positioning across projects and the corporate brand.

Leadership & Cross-functional Collaboration

- Work closely with the Managing Director, Sales, Marketing, CRM, Projects and Leadership teams to ensure consistent brand messaging.

- Translate business objectives into compelling brand stories, campaigns and customer experiences.

Campaigns & Agency Management

- Lead ideation of branding campaigns and strategic initiatives while working with external agencies for execution.

- Guide creative agencies, designers, digital partners and other stakeholders to ensure brand consistency.
- Oversee branding across digital platforms, project launches, events, customer touchpoints and marketing collateral.

Market & Customer Insights

- Analyse market trends, customer behaviour, competitor positioning and emerging opportunities to strengthen the brand.

- Use insights to inform branding initiatives and customer experiences.

Employer Branding

- Support employer branding initiatives that position S&P; as an employer of choice.

- Ensure brand thinking extends across employee and customer touchpoints.

KEY RESULT AREAS (KRAs)

- Brand positioning and differentiation

- Consistency of corporate and project brand identity




- Brand campaign effectiveness
- Customer trust and market credibility
- Quality of agency and partner execution
- Customer experience and brand touchpoints
- Employer brand positioning
- Translation of business objectives into brand initiatives

IDEAL CANDIDATE PROFILE

- Graduate or Postgraduate in Marketing, Branding, Communications, Business or a related discipline.

- 26 years of experience in Brand Strategy, Marketing, Corporate Communications or Brand Management.
- Real Estate experience preferred; candidates from Hospitality, Consumer Brands, Retail, Advertising, Premium Services or Start-ups with strong branding exposure are encouraged.
- Strong understanding of brand positioning, consumer behaviour, storytelling and integrated marketing.
- Excellent communication, presentation and stakeholder management skills.
- Experience working with branding agencies, creative teams and digital marketing partners.
- Ability to translate ideas into actionable branding initiatives with measurable business impact.
- Commercially aware with the ability to balance creativity and business outcomes.
- Self-driven, proactive, detail-oriented and comfortable working in a fast-paced environment.
- Immediate joiners preferred.

KEY COMPETENCIES Brand Strategy | Brand Positioning | Storytelling | Consumer Insights | Integrated Marketing | Agency Management | Stakeholder Management | Customer Experience | Commercial Acumen | Strategic Thinking

📌 Brand Strategist (Chennai)
🏢 Brightspan Advisors Chennai
📍 Chennai