We’re looking for a Brand Strategist who has worked closely with brands in the fashion, beauty, wellness, lifestyle or consumer space and understands what it takes to build a brand beyond just campaigns and social media.

We need someone who can think strategically, communicate sharply and also drive execution.

What you’ll own

- Build and strengthen the overall brand positioning, identity and communication strategy.
- Develop clear brand narratives, messaging, campaigns and go-to-market strategies.
- Work across brand, growth, marketing, content and partnerships to create cohesive plans.
- Identify opportunities to scale brand visibility, reach, engagement and business growth.
- Build strategic partnerships, collaborations, creator/influencer initiatives and brand associations.
- Plan and execute integrated campaigns across digital, offline, social, events and partnerships.
- Study consumer behaviour, category trends and competition to identify whitespace opportunities.
- Work closely with creative, content, social media and performance teams to ensure consistent brand communication.
- Take ideas from strategy to execution and track the impact of initiatives.
- Help establish processes and frameworks that allow the brand to scale without losing its identity.

What we’re looking for
- 5–7+ years of experience in brand strategy, marketing,



growth or a similar role.
- Prior experience in fashion, beauty, wellness, lifestyle or premium consumer brands is strongly preferred.
- A proven track record of building, repositioning or scaling brands.
- Strong understanding of brand building, growth marketing, partnerships and consumer strategy.
- Ability to balance creative thinking with business and growth objectives.
- Excellent communication and presentation skills — someone articulate, confident and able to represent the brand externally.
- Strong execution skills; this is not a strategy-only role.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Strong understanding of current culture, consumer trends, social media and emerging brand formats.

What will stand out We’d especially love to see candidates who can demonstrate:
- Brands they have helped build or scale
- Successful campaigns or launches they have owned
- Partnerships or collaborations they have driven
- Measurable growth or business impact from their work
- A strong portfolio/case study showcasing their strategic thinking and execution

We’re looking for someone who understands that great brands are built through consistency, culture, storytelling and robust execution — not just good-looking campaigns.

📌 Brand Strategist (Mumbai)
🏢 Beep App
📍 Mumbai