Designation: Associate Manager/ Manager

Location: Mumbai- Andheri

Role & responsibilities:

Social Media & Content

- Own and manage the social media content calendar across platforms.
- Develop monthly content plans aligned with brand priorities, campaigns, launches and cultural moments.
- Drive a content-first approach across organic social, digital campaigns and brand platforms.
- Lead the development of engaging, on-brand content via freelancers/agencies/designers.

Creative & Copy

- Develop creative briefs and manage the end-to-end creative development process for products.
- Write and/or develop product communication or campaign communication that can be adapted for e-com, social copies, captions, headlines, taglines and campaign messaging.
- Ensure consistency in brand tone, visual identity and communication across all touchpoints.
- Bring fresh content formats, trends and ideas to keep the brand culturally relevant.

Product Communication

- Own communication for products across the mass to premium portfolio, adapting messaging based on the target consumer and positioning.
- Develop product USPs, feature communication, launch messaging, website/PDP product led copies,



retail communication and other product-related content.
- Translate product features into easy, compelling consumer benefits.

Brand Communication

- Help shape and execute the overarching brand communication and content strategy.
- Ensure consistency of the brand narrative across social, digital, retail, e-commerce and other consumer touchpoints.
- Support campaign development from brief to execution, ensuring communication ladders back to the larger brand thought.

Cross-functional Collaboration

- Work closely with category, product, design, e-commerce, sales, media, PR and agency partners.
- Manage multiple projects simultaneously while ensuring timelines and quality of output.
- Stay updated on social trends, consumer behaviour, competitors and emerging content formats.

Preferred candidate profile: 1. Experience in D2C, fashion, lifestyle, accessories, or consumer brands

2. Have created social, influencer marketing and TOF brand campaigns

3. Familiarity with ecommerce / website content requirements

4. Early exposure to basic performance metrics and creative testing

📌 Brand Manager- Social Media Strategist (Mumbai)
🏢 Safari Industries India
📍 Mumbai