Role & Responsibilities:

- Device and execute an end-to-end Influencer marketing strategy for the brand
- Grow the athlete portfolio of the brand
- Identify, build, and maintain a working relationship with a repertoire of Influencers
- Design and execute campaigns with influencers around calendared fitness events
- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
- Work on a business model to work with the influencers to optimize the results through the association on a long-term basis

Required Skills/Background

- Positive negotiation skills to ensure maximum ROI for the budgets
- Should have worked with a mix of influencers Category A , A, B, Micro
- Understand nuances of working with influencers on different platforms – LinkedIn, Twitter, IG, and Youtube
- Excellent communication skills
- Bachelor's/PG in marketing

Good to have Skills.

- Interest in fitness
- Social media reputation management

📌 Associate - Influencer Marketing (Gurugram)
🏢 HealthKart
📍 Gurugram