Job Locations Available- Bangalore, Hyderabad, Gurgaon, Mumbai & Pune

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nThe Data Analysis Specialist, Media Analytics & Insights is a key driver of insight and strategic thinking. The primary responsibility is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.

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nThis role requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.

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nSuccessful candidate will be multi-dimensional skilled who is able to employ complex problem-solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

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nRole Objectives:

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- Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
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- Perform hands-on analysis in support of results, including development of conclusions and implications
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- Supervise and mentor Analysts
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- Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
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- Develop and maintain SQL-based or other structured reporting system
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- Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
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- Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
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- Support agency new-business process as required
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nMinimum Qualifications:

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- 7-10 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
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- Working knowledge of databases and SQL preferred
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- Knowledge of media and website measurement technologies:
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- Ad serving platforms
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- Website analytics software
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- Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
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- Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
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- Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
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- Experience analyzing large data sets
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- Strong presentation skills
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- Proven ability to communicate complex, technical concepts to broad based stakeholder audience
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📌 Analytics Specialist (Bengaluru)
🏢 Publicis Global Delivery Pgd
📍 Bengaluru