Job Description

Scapia! A co-branded credit card that’s out there to make travel happen for people, by converting their everyday expenses into travel experiences. We’re a bunch of passionate people who work together, brainstorm and debate with each other, and don’t stop until we’re but proud of our work. Customer delight tops everything else! We’ve worked hard to create an environment of honesty and passion that sets everyone up for success. We are looking for a high-ownership growth lead to build and scale Scapia’s referral-led user acquisition engine for the credit card business. This role will own end-to-end performance across referral programs, community-led growth initiatives, influencer partnerships, affiliate networks, and user advocacy programs You will be responsible for driving high-quality customer acquisition through scalable referral and engagement channels, building strong creator/community ecosystems, and continuously improving program performance across on-app and off-app channels. Key Responsibilities 1. Referral Strategy & Program Ownership Own the end-to-end referral growth strategy across: On-app & Off-app referral programs Affiliate and advocacy-led acquisition Community-driven user growth initiatives Design and optimize referral mechanics, incentive structures, and engagement loops Continuously improve referral contribution, conversion rates, activation, and retention metrics Identify recent growth opportunities across user segments, channels, and partnerships 2. Community & User Advocacy Programs Build and scale community-led acquisition and engagement programs Identify and nurture power users,



ambassadors, and advocates Create engagement frameworks to drive repeat referrals and organic word-of-mouth growth Design gamification and recognition programs to improve participation and loyalty. Drive initiatives that strengthen user affinity and long-term engagement 3. Influencer & Affiliate Partnerships Build and manage influencer, affiliate, and creator-led acquisition programs Identify and onboard high-potential influencers and growth partners Design scalable partnership and incentive models Collaborate with creators and affiliates on campaigns and user acquisition initiatives Track channel performance, ROI, and acquisition quality across partnerships 4. Execution & Performance Management Own end-to-end referral funnel performance : Referral generation → application → approval → activation Track KPIs such as Referral contribution to acquisition Cost per acquisition (CPA) Referral conversion and activation rates Influencer / affiliate ROI Community engagement metrics Channel-wise productivity and scalability Build reporting dashboards and performance review mechanisms Run experiments and optimization initiatives to improve growth efficiency 5.



Program Operations & Governance Ensure operational excellence across referral and partnership programs Define program rules, incentive governance, and abuse prevention mechanisms Work closely with CRM and operations teams to ensure smooth onboarding and user communication Monitor sourcing quality and program compliance Drive process improvements and automation opportunities 6. Cross-functional Collaboration Work closely with: Marketing teams for campaigns, promotions, and amplification Product & Growth teams to improve referral journeys and UX CRM teams for lifecycle communication and engagement Analytics teams for tracking, experimentation, and insights Operations teams for execution and fulfillment Ideal Candidate Profile Experience 4–6 years of experience in growth, referral programs, community growth, partnerships, or user acquisition Prior experience in consumer internet, fintech, credit cards, lending, or high-growth startups preferred Hands-on experience managing: Referral or affiliate programs Influencer / creator partnerships Community or advocacy-led growth initiatives Cross-functional growth programs Skills & Competencies Strong understanding of referral mechanics, growth loops, and incentive design Experience scaling user acquisition programs through partnerships and communities Data-driven approach to experimentation and decision-making Strong stakeholder and partner management skills High ownership with strong execution capabilities Comfortable operating in fast-paced and ambiguous environments Strong communication and program management skills

📌 User Growth (Referral, Community & Partners Growth) (Bengaluru)
🏢 Scapia
📍 Bengaluru