Company Description Pericent BPM and DMS Software (P) Limited is a Jaipur-based enterprise software company specialising in docEdge, a Document Management System, and bpmEdge, a Business Process Management System. The company serves organisations across NBFC, Manufacturing, Healthcare, and Government sectors that require robust document control and workflow automation. Its solutions help clients improve operational efficiency, maintain regulatory compliance, and streamline critical business processes. PERICENT® offers a technology-driven environment where professionals can contribute to scalable, secure, and innovative enterprise products.

Creative Marketing Analyst Company: PERICENT® BPM & DMS Software Pvt. Ltd.
Location: Jaipur, Rajasthan
Employment Type: Full-Time | In-Office
Experience: 2–4 Years
Department: Marketing & Business Growth
Industry: B2B SaaS / Enterprise Software
About PERICENT® PERICENT® is an enterprise software company building solutions for Document Management, Business Process Management, Workflow Automation, and Digital Transformation .
Our flagship platforms — docEdge® and bpmEdge® — help enterprises digitize documents, automate business processes, improve operational visibility, and strengthen information governance and compliance.
We are looking for someone who can combine creative thinking with analytical execution and turn market insights into campaigns that generate meaningful business conversations.
About the Role We are looking for a Creative Marketing Analyst who can connect three things:
Market Intelligence → Creative Messaging → Qualified Pipeline
This is not a traditional content-only marketing role. You will be expected to understand our products, identify the problems faced by our target industries, build relevant campaigns, and measure what actually contributes to lead generation and business growth.
We believe in problem-first storytelling over feature dumps and pipeline over vanity metrics.
What You'll Own1. B2B Campaign Strategy Develop solution-led marketing campaigns for docEdge® and bpmEdge®.
Convert customer pain points and industry challenges into compelling marketing narratives.
Create campaigns for target sectors such as Manufacturing, NBFC, Healthcare, FMCG, Pharma, Textiles, and other enterprise segments.
Develop industry-specific messaging and value propositions.
2. Email Marketing Plan and execute targeted B2B email campaigns.
Develop prospect-specific email sequences and nurture campaigns.
Write compelling subject lines, messaging, CTAs, and follow-up sequences.




Analyze open rates, click-through rates, responses, MQLs, and meetings generated.
Continuously test and optimize campaigns.
3. LinkedIn & Paid Campaigns Plan and execute LinkedIn campaigns for B2B decision-makers.
Support and manage Meta advertising campaigns where relevant to business objectives.
Develop audience segments, campaign messaging, creatives, and CTAs.
Coordinate with design and sales teams for campaign execution.
Monitor campaign performance and optimize based on data.
4. Market & Competitor Research Conduct research on industries, companies, competitors, and market trends.
Identify emerging business problems and technology requirements.
Build ICPs and buyer personas.
Research decision-makers and account-level opportunities.
Convert research findings into actionable campaign strategies.
5. Content & Storytelling Develop problem-led content for LinkedIn, email, landing pages, brochures, and campaigns.
Translate complex enterprise software capabilities into simple business outcomes.
Create content around themes such as:
Document digitization
Workflow automation
Process visibility
Compliance
Operational efficiency
Enterprise information management
Digital transformation
6. Sales & Marketing Alignment Work closely with Sales, SDR, Pre-Sales, and Business Operations teams.
Understand sales objections, prospect conversations, and market feedback.
Create campaigns that support actual sales opportunities.
Provide Sales with relevant messaging, content, account insights, and campaign leads.
Track lead quality and campaign-to-pipeline contribution.
Key Performance Indicators Success in this role will be measured through business impact , not just content volume.
Key metrics include:
Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Qualified meetings generated
Campaign-to-lead conversion
Lead-to-prospect conversion
Email response and engagement rates
LinkedIn campaign performance
Paid campaign ROI
Cost per qualified lead
Pipeline contribution
Account engagement
CRM and campaign data quality
Required Skills 2–4 years of experience in B2B Marketing, SaaS Marketing, Demand Generation, Growth Marketing,



or Marketing Analytics
Strong understanding of B2B marketing funnels
Excellent written and verbal communication
Strong copywriting and storytelling skills
Experience with LinkedIn marketing and B2B prospecting
Experience with email marketing and campaign management
Understanding of paid advertising, preferably LinkedIn and Meta
Strong market and competitor research capabilities
Ability to analyze campaign data and derive actionable insights
Robust understanding of ICP, buyer personas, lead nurturing, and conversion funnels
Preferred Tools Experience with tools such as:
LinkedIn / LinkedIn Campaign Manager
Meta Ads Manager
HubSpot or similar CRM
Google Analytics
Google Ads
Email marketing / automation platforms
Canva / Figma or similar creative tools
Excel / Google Sheets for marketing analytics
Who We're Looking For We're looking for someone who is:
Creative enough to tell the story.
Analytical enough to measure the impact.
Commercial enough to understand the pipeline.
You should be comfortable moving between research, strategy, copywriting, campaign execution, analytics, and sales collaboration.
Most importantly, you should be able to answer:
“What business problem are we solving, who has that problem, and how do we turn that insight into a qualified business opportunity?” Reporting Structure Direct Reporting: Vice President – Operations & Business Management
Functional Collaboration:
Sales & Business Development
SDR / Lead Generation Team
Pre-Sales / Business Analyst Team
Operations & CRM
Leadership Team
What You Can Expect at PERICENT® Work directly with enterprise B2B SaaS products
Exposure to CXO-level audiences and enterprise accounts
Opportunity to build campaigns from strategy to execution
Cross-functional exposure across Marketing, Sales, Pre-Sales, and Operations
Performance-driven growth environment
Opportunity to take ownership of the company's B2B marketing engine
Apply Now Location: Jaipur, Rajasthan
Experience: 2–4 Years
Employment: Full-Time | In-Office
Email: [email protected]
Contact: +91 78781 04637
PERICENT® | docEdge® | bpmEdge®
Empowering Organizations. Enriching Society.
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📌 Creative Marketing Analyst (Dwarikapur)
🏢 Pericent BPM And DMS Software (P
📍 Dwarikapur