29 Sep
|
Fraganote
|
New Delhi
29 Sep
Fraganote
New Delhi
About Fraganote
Fraganote is an Indian fragrance house making everyday fragrances fun, interesting, premium, and aspirational. We create scents people love to wear and love to talk about, from our signature gourmands that smell like vanilla, coffee, caramel, and chocolate to fresh new launches. Since 2023, we've built a community of 300,000+ active customers with a 38% repeat purchase rate, across 30+ SKUs. We sell on our own website, Amazon, Nykaa, Blinkit, Zepto, Swiggy Instamart, and in modern trade and offline retail. We're Series A funded, based in Delhi, and growing fast.
The Role
You will own Fraganote's growth on Amazon, Nykaa, Flipkart, Blinkit, Zepto, and Swiggy Instamart. Revenue, rankings, availability, and profitability across every platform. Your job is to make Fraganote the category leader in everyday fragrance wherever customers shop.
What You'll Own
Revenue and profitability
Own marketplace and qcomm revenue, margin, and channel P&Ls;
Manage commercials, margins, and terms with platform category teams
Plan annual and event-wise targets (Prime Day, Big Billion Days, Nykaa Pink Friday, OND)
Marketplace growth
Drive rankings, reviews, and share of search on Amazon, Nykaa, and others
Own listing quality: titles, content, A+ pages, images, and keywords, working with Brand and Content
Run ads (Amazon Ads, Nykaa Ads, qcomm ads) with ROAS and TACoS discipline
Plan deals, coupons, exclusives, sampling, and platform-led campaigns
Quick commerce
Expand city and dark store coverage across Blinkit, Zepto, and Instamart
Drive availability and fill rates with Operations. Out of stock is lost revenue
Build the right assortment, pack sizes, and price points for impulse and gifting buys
Relationships and planning
Be the primary point of contact for category managers across platforms
Forecast demand per channel and align inventory with Operations and Finance
Track competition, pricing, and category trends. Spot white space early
Team and analytics
Lead the marketplace and qcomm team, including KAMs and ads executives
Build weekly dashboards on sales, ads, availability, ratings, and pricing
KPIs
Marketplace and qcomm revenue and contribution margin
TACoS, ROAS, and ad spend efficiency
Availability and fill rate on qcomm; dark store and city coverage
Category rank, ratings, and share of search
Platform commercials and margin improvements
What You Bring
5 to 8 years in marketplace or qcomm growth, with at least 3 years leading a channel or team
Direct experience scaling brands on Amazon and Nykaa, plus Blinkit, Zepto, or Instamart
Robust negotiation skills and working relationships with platform category teams
Hands-on with marketplace ads, Seller Central, Vendor Central, and platform dashboards
Highly analytical, Excel-fluent, and execution-first
Nice to Have
Beauty, fragrance, or personal care category experience
Experience with platform exclusives and co-launched products
📌 Performance Marketing - Marketplace (New Delhi)
🏢 Fraganote
📍 New Delhi