Scapia! A co-branded credit card that’s out there to make travel happen for people, by converting
their everyday expenses into travel experiences. We’re a bunch of passionate people who
work together, brainstorm and debate with each other, and don’t stop until we’re but
proud of our work. Customer delight tops everything else! We’ve worked hard to create an
environment of honesty and passion that sets everyone up for success.

We are looking for a high-ownership growth lead to build and scale Scapia’s referral-led user acquisition engine for the credit card business. This role will own end-to-end performance across referral programs, community-led growth initiatives, influencer partnerships, affiliate networks, and user advocacy programs
You will be responsible for driving high-quality customer acquisition through scalable referral and engagement channels, building strong creator/community ecosystems, and continuously improving program performance across on-app and off-app channels.
Key Responsibilities
1. Referral Strategy & Program Ownership
Own the end-to-end referral growth strategy across: On-app & Off-app referral programs
Affiliate and advocacy-led acquisition
Community-driven user growth initiatives
Design and optimize referral mechanics, incentive structures, and engagement loops
Continuously improve referral contribution, conversion rates, activation, and retention metrics
Identify new growth opportunities across user segments, channels, and partnerships

2. Community & User Advocacy Programs
Build and scale community-led acquisition and engagement programs
Identify and nurture power users, ambassadors,



and advocates
Create engagement frameworks to drive repeat referrals and organic word-of-mouth growth
Design gamification and recognition programs to improve participation and loyalty.
Drive initiatives that strengthen user affinity and long-term engagement

3. Influencer & Affiliate Partnerships
Build and manage influencer, affiliate, and creator-led acquisition programs
Identify and onboard high-potential influencers and growth partners
Design scalable partnership and incentive models
Collaborate with creators and affiliates on campaigns and user acquisition initiatives
Track channel performance, ROI, and acquisition quality across partnerships

4. Execution & Performance Management
Own end-to-end referral funnel performance :
Referral generation → application → approval → activation

Track KPIs such as
Referral contribution to acquisition
Cost per acquisition (CPA)
Referral conversion and activation rates
Influencer / affiliate ROI
Community engagement metrics
Channel-wise productivity and scalability
Build reporting dashboards and performance review mechanisms
Run experiments and optimization initiatives to improve growth efficiency

5. Program Operations & Governance




Ensure operational excellence across referral and partnership programs
Define program rules, incentive governance, and abuse prevention mechanisms
Work closely with CRM and operations teams to ensure smooth onboarding and user communication
Monitor sourcing quality and program compliance
Drive process improvements and automation opportunities

6. Cross-functional Collaboration
Work closely with:
Marketing teams for campaigns, promotions, and amplification
Product & Growth teams to improve referral journeys and UX
CRM teams for lifecycle communication and engagement
Analytics teams for tracking, experimentation, and insights
Operations teams for execution and fulfillment
Ideal Candidate Profile
Experience
4–6 years of experience in growth, referral programs, community growth, partnerships, or user acquisition
Prior experience in consumer internet, fintech, credit cards, lending, or high-growth startups preferred
Hands-on experience managing:
Referral or affiliate programs
Influencer / creator partnerships
Community or advocacy-led growth initiatives
Cross-functional growth programs

Skills & Competencies
Strong understanding of referral mechanics, growth loops, and incentive design
Experience scaling user acquisition programs through partnerships and communities
Data-driven approach to experimentation and decision-making
Solid stakeholder and partner management skills
High ownership with strong execution capabilities
Comfortable operating in fast-paced and ambiguous environments
Strong communication and program management skills

📌 User Growth (Referral, Community & Partners Growth) (Bengaluru)
🏢 Scapia
📍 Bengaluru