About the Role Pepper Content is looking for a

CRM Copywriter

to join our dedicated FinTech content studio in

Bangalore . In this role, you'll create sharp, engaging, and conversion-focused communication for a leading financial services brand across CRM and lifecycle marketing channels. We're looking for someone who understands how to communicate financial products in a

simple, relevant, and consumer-friendly way , while maintaining brand voice, accuracy, and compliance. You'll work closely with CRM, marketing, design, and client teams to create communication that drives engagement, activation, retention, and conversions.

This is a full-time, on-site role based out of Bangalore and is open only to immediate joiners.

What You'll Own Write compelling CRM copy for

emailers, SMS, push notifications, WhatsApp, in-app messages, and other lifecycle communication channels . Develop communication across the customer journey, including

acquisition, onboarding, activation, engagement, retention, cross-sell, and reactivation . Create concise, conversion-focused copy for

FinTech and financial products , including payments, lending, credit cards, investments, insurance, and other financial services. Develop multiple copy variations for

A/B testing, personalization, segmentation, and different customer cohorts . Translate complex financial products, features, and offers into

simple, clear, and engaging consumer communication .



Work with CRM and marketing teams to understand

campaign objectives, audience segments, customer journeys, and performance metrics . Adapt messaging based on

customer insights, campaign performance, and business objectives . Ensure all communication is grammatically accurate, brand-aligned, compliant, and ready for deployment. Collaborate with designers and internal teams to ensure copy works effectively across different formats and creative assets. Incorporate feedback from internal teams and client stakeholders within defined timelines.

Who You Are 2–5 years of experience

in copywriting, CRM copywriting, lifecycle marketing, or content marketing. Prior experience in

FinTech, BFSI, banking, lending, payments, credit cards, insurance, or financial services

is highly preferred. Strong understanding of

CRM and lifecycle communication

across email, SMS, push, WhatsApp, and in-app channels. Excellent command of English with strong writing, editing, and proofreading skills. Ability to write

short, sharp, persuasive, and conversion-focused copy . Comfortable working with

customer segments, campaign briefs, CTAs, offers, and customer journeys . Ability to simplify complex financial concepts into

consumer-friendly communication . Strong understanding of brand tone, messaging consistency, and communication hierarchy. Highly organized and comfortable working in a

fast-paced, deadline-driven workplace .

📌 Copywriter (Bengaluru)
🏢 Pepper
📍 Bengaluru