Company: Datafuel Labs Pvt. Ltd.
Location: Mumbai, Lower Parel
Experience: 2–5 years

About Datafuel
Datafuel is an AdTech platform that helps e-commerce brands automate and optimize their performance marketing. We currently work with 200+ brands and are now looking to expand into international markets.

About the Role
We are looking for a hands-on Founding GTM Lead to build our overseas sales function from the ground up.
You will be the first person responsible for establishing this department. You will personally manage the complete sales journey—from identifying prospects and generating leads to cold calling, conducting demos and closing overseas customers.
Once the sales process becomes repeatable, you will help hire, train and manage the GTM team.

Key Responsibilities
Identify the right overseas markets, customer segments and decision-makers
Build qualified prospect lists using tools such as LinkedIn Sales Navigator and Apollo
Conduct cold calls and reach prospects through email and LinkedIn
Book and conduct discovery calls and product demonstrations
Manage follow-ups, objections, negotiations and deal closures
Build and maintain the sales pipeline and CRM
Test different markets, messages and outbound strategies
Create sales scripts, email sequences, playbooks and reporting systems




Personally acquire the first set of international customers
Eventually recruit, train and manage SDRs and sales team members
Ideal Candidate
4–8 years of B2B sales or GTM experience
Proven experience selling to the US or other overseas markets
Experience building outbound pipeline personally
Strong cold-calling, cold-emailing and appointment-setting skills
Experience conducting demos and closing deals independently
Preferably experienced in B2B SaaS, AdTech, MarTech or e-commerce technology
Comfortable working as an individual contributor before building a team
Strong spoken and written English
Highly self-driven, resourceful and comfortable building processes from scratch
What Success Looks Like
In your first few months, you will:
Establish Datafuel’s overseas ideal customer profile
Launch outbound calling, email and LinkedIn campaigns
Generate qualified international opportunities
Personally conduct demos and close initial customers
Build a repeatable sales process that can be scaled through a team
Significant
This is not a strategy-only or people-management position. The person joining must be willing to personally prospect, cold-call, conduct demos and close deals before building and managing the department.

📌 Founding GTM Lead – Overseas Sales (Mumbai)
🏢 Datafuel
📍 Mumbai