Responsibilities
Devise sales strategy to maximize customer share by upselling and cross-selling as appropriate.
Handle Horeca Channel (Hotel, Bar and Restaurants, Supermarket, Hyper Market, Institution, Cafeteria, etc.) for all SKUs.
Responsible for achievement of Sales Targets assigned on monthly, quarterly, half yearly yearly, and yearly basis.
Maximize volume and revenue in Key accounts by utilizing fact-based selling methods.
Fostering solid relationships with major Hotel chains, Restaurants
Maintain and monitor, and regularly evaluate pricing and contracts, to provide products and services that meet standards of quality, timeliness and cost.
Liaise with Head Office to get competitive pricing and get better deals.
Responsible for ensuring 100% fill rate, PO follow-up, and smooth delivery of PO.
Meet potential channels/ current leads with Sales executives/buyers and obtain sales orders.
Ensure explicit and effective communication.
Develop Key account-specific business plans and measure performance against set targets.

📌 Senior Business Development Executive Delhi Gurugram Veeba
🏢 VRB Consumer Products
📍 Delhi