Job Summary: Lead our social media function — strategy, content, paid ads and shoots — for a portfolio of local and international brand/manufacturer clients, while managing an in-house team of content writer, designer, video editor and shooting team.

Job Type: Full time, Onsite

Location: Vadodara, Gujarat

Experience: Experienced professionals only

About the Role

We are looking for an experienced Social Media Manager to lead our internal social media function - managing strategy, content, paid campaigns and shoots for our portfolio of local and international brand/manufacturer clients. This role also leads and coordinates the in-house creative team (content writer, designer, video editor, shooting team).

Key Responsibilities
Develop and execute social media strategy across multiple brand/manufacturer clients
Lead and coordinate the in-house team: content writer, designer, video editor and shooting team
Plan, review and approve content across platforms (Instagram, Facebook, LinkedIn, etc.)
Manage and optimise paid social media ad campaigns
Oversee and coordinate photo/video shoots end-to-end
Allocate work, set deadlines, and review output quality across the team




Track performance metrics and report on campaign/content effectiveness
Stay updated on platform trends, algorithm changes and best practices

Requirements
Proven experience managing social media for multiple brands/clients (agency or in-house)
Prior experience leading or coordinating a creative team (writers, designers, editors)
Hands-on experience running paid ad campaigns (Meta Ads, LinkedIn Ads, etc.)
Robust content, copywriting and creative judgment
Comfortable overseeing photo/video shoots
Excellent written and spoken English communication
Strong leadership, delegation and multitasking abilities

Preferred Skills
Experience managing social media for large brands or manufacturers
Basic photography/videography or content editing knowledge
Experience with scheduling/project management tools (Buffer, Hootsuite, Asana, etc.)

What We Offer
Full ownership of social media strategy and team leadership
Exposure to large local and international brand/manufacturer clients
Onsite, collaborative work environment
Growth opportunities into senior marketing/brand leadership roles

Pay: From ₹35,000.00 per month

Work Location: In person

📌 Social Media Manager Vadodara
🏢 YRAS Digital
📍 Vadodara