We are looking for a energetic Unit Marketing Head to lead marketing, business development, patient acquisition and referral growth for a hospital unit.

Key Responsibilities
Develop and execute unit-level marketing and business development strategies.
Drive OPD/IPD volumes, patient acquisition, specialty growth and revenue objectives.
Build and strengthen relationships with doctors, referral networks, corporates, TPAs and other healthcare stakeholders.
Lead referral marketing, corporate tie-ups, community outreach, camps, CMEs and local market activation.
Analyse market trends, competition, referral patterns and patient prospects to identify growth areas.
Lead and develop the marketing/business development team.
Track KPIs, marketing ROI, referral volumes, conversion and business performance through regular MIS.

What We're Looking For
Relevant experience in hospital marketing, business development, sales or healthcare services.
Solid understanding of doctor/referral relationship management and hospital business development.
Excellent communication, negotiation and stakeholder-management skills.
MBA/PGDM in Marketing/Healthcare Management preferred.

📌 Unit Marketing Head Thiruvananthapuram
🏢 Aster DM Quality Care
📍 Thiruvananthapuram