28 Sep
|
Bain Company India
|
India
28 Sep
Bain Company India
India
What you ll do
Key responsibilities include (but not limited to):
Lead consulting projects (critical)
Drive end-to-end delivery of projects for clients, ensuring transparent objectives, timelines, and deliverables are met (along with inputs from Manager/ Senior Manager)
Day-to-day work planning and team management. Take responsibility for scoping and delegating work streams; monitor and balance workloads within the team of analysts and associates
Serve as the main point of contact for clients/ Bain case teams, providing strategic insights and ensuring client satisfaction.
Insight Generation and Presentation
Drive conversations through analytics to help uncover insights through data analysis and story-lining the deliverable to prove/disprove hypotheses in the best interest of the client/project
Use dashboards and visualization tools (e.g., Power BI, Tableau) to track KPIs and report on the effectiveness of marketing strategies.
Leverage latest techniques (such as GenAI, predictive modelling, etc)
to enhance data analysis as well as embed them in day-to-day activities
Marketing analytics and research
Conduct primary and secondary research to identify prospects/ gaps and benchmark current marketing maturity of clients as per Bain proprietary frameworks and databases
Develop tailored analysis using marketing tools (e.g., Google Analytics) and analytical data sources (such as SEMRush, Similarweb, etc.) to form a comprehensive outside-in view of client marketing/ sales functions
Identify value at stake and size of prize through media spend analysis across channels and competitors
Develop strategies to build new and strengthen existing digital channels, implementing current or enhanced omni-channel strategies, personalization techniques and connected experiences
Understand basic design principles and apply them for strength and gap identification in UI/UX of client websites and mobile app interface
Stay abreast of emerging marketing analytics tools
📌 Project Leader Delhi (India)
🏢 Bain Company India
📍 India