Designation
Deputy General Manager, Marketing - Spices

Function
Marketing
Location
Mumbai
Reporting To
VP – Current Growth Categories

Job Description

What are the Key Deliverables in this role ?

Financial/Business Outcomes
Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges
Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.
Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution
Design, test and scale differentiated demand-generation models across channels, working with Shopper Marketing and Sales to identify the most effective levers for winning in a fiercely competitive market.
Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth
Own the complete brand P&L;, balancing growth and profitability while tightly managing inventory ageing,



liquidation and working-capital risks through proactive demand, pricing and channel interventions.
Get a solid category and competition understanding to identify growth opportunities
Expand margins by leading cost saving initiatives with Cross functional teams
Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics

Customer Service:
The brand needs solid ability to unlock insight – to find the way to win in the competitive context – and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns.
Be the voice of consumer and deliver robust consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics
Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

Internal Processes:
Work closely with Shopper & Trade Marketing, Sales teams to an

📌 Deputy General Manager, Marketing Mumbai
🏢 Tata Consumer Products
📍 Mumbai