Job Description — Performance Marketing Specialist

Salary: ₹6,000 – ₹8,000 per monthExperience: 1–2 years preferredJob Type: Full-time

About the Role

We are looking for a Performance Marketing Specialist who can independently manage, monitor and optimise paid advertising campaigns and focus on generating measurable results.

Key Responsibilities
Plan, launch and manage Meta Ads (Facebook & Instagram) campaigns.
Manage Google Ads, especially Search and lead-generation campaigns.
Monitor daily performance and optimise campaigns based on CPL, CPA, CTR, CPC, ROAS and conversions.
Conduct audience research, retargeting and campaign segmentation.
Run A/B tests for creatives, audiences, ad copy and campaigns.
Analyse campaign data and identify opportunities to reduce costs and improve lead quality.
Coordinate with the content/design team to develop performance-focused creatives.
Track leads and campaign performance through proper conversion tracking.
Prepare weekly/monthly performance reports with clear insights.
Suggest improvements to landing pages and the overall marketing funnel.

Must Know

Essential:
Meta Ads Manager
Google Ads
Campaign setup & optimisation
Lead generation
Audience targeting & retargeting
A/B testing
CPL,



CPA, CTR, CPC, CPM, ROAS
Basic GA4 & Google Tag Manager
Conversion tracking
Excel/Google Sheets
Basic understanding of marketing funnels

These are consistent with current performance-marketing roles, which commonly expect hands-on Meta/Google campaign management, tracking, optimisation and data analysis.

Valuable to Have
Google Ads / Meta certification
Looker Studio
Landing-page/CRO knowledge
Meta Pixel & Conversions API
Experience with WhatsApp lead campaigns
Basic understanding of Shopify/e-commerce
Experience working with multiple client accounts

What We’re Looking For
Someone hands-on, not just theoretically familiar with ads.
Solid analytical and problem-solving skills.
Ability to understand numbers and make optimisation decisions.
Positive communication and reporting skills.
Willingness to take ownership of campaign performance.
Portfolio/case studies with actual campaign results will be an advantage.

To Apply

Please send:CV + portfolio/case studies + examples of campaigns managed + key results achieved.

Pay: ₹6,000.00 - ₹8,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Delhi
🏢 GrowVia
📍 Delhi