Role Overview
Role Type: Full time / Mid-level Marketing
Primary Focus: Bridging creative storytelling with data-driven social strategies
Core Goal: Turn online followers and engagement into loyal brand advocates and customers.

Key Responsibilities
Strategy Development: Build and execute comprehensive social media content calendars aligned with marketing goals.
Content Creation: Produce engaging daily copy, high-impact graphics, and short-form video assets.
Community Engagement: Monitor social channels, respond to comments, and manage public brand reputation.
Analytics & Reporting: Track KPIs like reach, engagement rate, and conversion metrics to optimize ongoing campaigns.
Trend Monitoring: Stay updated on viral trends, platform algorithm shifts,



and emerging social features.

Skills and Qualifications
Writing & Storytelling: Exceptional copywriting skills with a robust grasp of distinct brand voices.
Design Literacy: Proficiency with creation and editing utilities like Canva or basic video editors.
Platform Expertise: In-depth knowledge of major networks like Instagram, LinkedIn, X, and TikTok.
Analytical Skills: Ability to interpret performance metrics and translate data into actionable strategy adjustments.

Experience

Minimum 1 Year in the field of content creation and planning

📌 Content Specialist New Delhi (India)
🏢 pepshep
📍 India