Role Overview
Role Type:

Full time / Mid-level Marketing
Primary Focus:

Bridging creative storytelling with data-driven social strategies
Core Goal:

Turn online followers and engagement into loyal brand advocates and customers.

Key Responsibilities
Strategy Development:

Build and execute comprehensive social media content calendars aligned with marketing goals.
Content Creation:

Produce engaging daily copy, high-impact graphics, and short-form video assets.
Community Engagement:

Monitor social channels, respond to comments, and manage public brand reputation.
Analytics & Reporting:

Track KPIs like reach, engagement rate, and conversion metrics to optimize ongoing campaigns.
Trend Monitoring:

Stay updated on viral trends, platform algorithm shifts,



and emerging social features.

Skills and Qualifications
Writing & Storytelling:

Exceptional copywriting skills with a robust grasp of distinct brand voices.
Design Literacy:

Proficiency with creation and editing utilities like Canva or basic video editors.
Platform Expertise:

In-depth knowledge of major networks like Instagram, LinkedIn, X, and TikTok.
Analytical Skills:

Ability to interpret performance metrics and translate data into actionable strategy adjustments.

Experience

Minimum 1 Year in the field of content creation and planning

📌 Content Specialist New Delhi
🏢 VARAA Exptech Private
📍 New Delhi