Job Title:

nBusiness Analyst / Data Analyst / Marketing Analyst

nJob Type:

nFull-time

n

nJob Summary

nWe are looking for a skilled and motivated Data Analyst with expertise in SAS, Python, SQL, and Tableau to support data-driven marketing analytics and strategy initiatives in the BFSI (Banking, Financial Services, and Insurance) domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients.

n

nKey Responsibilities

n Marketing Campaign Strategy & Audience Development

n

n
Design data-driven marketing strategies for banking products based on historical campaign performance.
n
Develop AI/ML models to optimize campaign ROI and customer targeting.
n
Build and validate campaign audiences aligned with approved strategies.
n

n Campaign Performance Analysis & Reporting

n

n
Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
n
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
n
Perform segmentation using decision trees and clustering techniques.
n
Execute statistical A/B testing to evaluate campaign effectiveness.
n




Translate client requirements into technical specifications and deliver data-backed solutions.
n
Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
n

n

nRequired Skills & Qualifications

n

n
Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
n
Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
n
Proficient in SAS , SQL , and/or Python for data manipulation and analysis.
n
At least 1 year of experience in building dashboards using Tableau or Power BI .
n
Strong analytical thinking, problem-solving, and data storytelling skills.
n
Excellent communication and interpersonal abilities.
n
Ability to work independently and collaboratively in a quick-paced workplace.
n
Experience in the banking or financial services sector is a solid plus.
n
Certifications in SAS or Tableau are advantageous.
n

n

nAdditional Requirements

n

n
Must be available to work evening shifts to support global clients.
n
Work from office : Candidates must be willing to relocate to Gurugram or Ahmedabad .
n

n

📌 Data Analyst Banking Sas/python/sql Ahmedabad
🏢 EXL
📍 Ahmedabad