Role & responsibilities
Develop and execute digital marketing strategies to increase brand awareness, traffic, leads, and conversions.
Plan, manage, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other platforms.
Monitor and optimize key performance metrics including CPL, CPA, CTR, Conversion Rate, ROI, and ROAS.
Conduct campaign analysis
Manage SEO, SEM, social media, and website marketing activities.
Set up and monitor Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
Prepare performance reports and dashboards to track leads, conversions, campaign performance, and ROI.
Use AI tools such as ChatGPT, Claude, Gemini, and other AI marketing tools for content creation, campaign ideation, research, analysis, and marketing automation.
Identify prospects to use AI and automation to improve marketing efficiency, campaign optimization, lead generation, and reporting.
Work with creative and content teams to develop effective ad creatives, content,



and landing pages.
Support CRM, marketing automation, API integrations, and lead-generation processes.
Coordinate with sales and business teams to improve lead quality and conversion.
Stay updated with the latest digital marketing, AI, automation, and advertising trends.

Preferred candidate profile
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
13 years of experience in Digital/Performance Marketing.
Robust knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and Google Tag Manager.
Understanding of digital marketing metrics and campaign optimization.
Experience with dashboards/reporting tools such as Excel, Google Sheets, or Looker Studio.
Knowledge of CRM, marketing automation, and APIs will be an added advantage.
Robust analytical, communication, and coordination skills.

📌 Digital Marketing Associate Mumbai
🏢 Talent Corner HR Services
📍 Mumbai