Development:
Achieve monthly and annual sales targets.
Expand dealer, retailer, and contractor network within assigned territory.
Generate secondary sales through market activation and influencer engagement.
Ensure product availability across key counters and markets.
Dealer Network Development:
Appoint current dealers in uncovered and high-potential locations.
Strengthen relationships with existing paint and building-material counters.
Ensure proper stock depth of rapid-moving SKUs.
Support dealers in visibility execution and scheme implementation.
Contractor &
Applicator Engagement:
Develop database of
Putty contractors
Texture applicators
Mason groups
Painting contractors
Conduct regular site visits and product trials.
Convert running sites into company product usage.
Promote contractor loyalty schemes and influencer programs.
Site Conversion &
Project Tracking:
Identify recent residential and commercial construction activity.
Track builder-driven and contractor-driven sites.
Ensure early-stage specification of primer and putty.
Support sampling and approvals where applicable.
Market
Intelligence &
Competition Tracking:
Monitor competitor pricing, schemes, and contractor loyalty programs.
Share updates on competitor brands.
Recommend tactical schemes based on Ahmedabad contractor behavior.
Training &
Technical Support:
Conduct small-group painter meetings.
Provide basic application guidance for putty layers and primer base preparation.
Coordinate with technical team for complaint resolution if required.
Reporting &
Discipline:
Maintain daily visit plan and reporting structure.
Track dealer billing vs secondary movement.
Maintain contractor engagement tracker.
Submit weekly competitor updates.