Company: EP Soft Pvt. Ltd.

Location: Jaipur, Rajasthan

Job Type: Full-Time | On-Site

Job Summary

We are looking for a Performance Marketing Specialist with robust hands-on experience in Google Ads to manage and optimize paid advertising campaigns. The ideal candidate should be data-driven and experienced in generating quality leads and improving campaign performance.

Key Responsibilities
Plan, create, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
Conduct keyword research, competitor analysis, and audience targeting.
Manage campaign budgets and optimize CPC, CTR, CPA, CPL, ROAS, and conversions.
Monitor campaign performance and identify opportunities for improvement.
Create and test different ad copies, keywords, audiences, and landing pages.
Set up and monitor conversion tracking using Google Ads, Google Analytics (GA4), and Google Tag Manager.
Analyze campaign data and prepare regular performance reports.
Continuously optimize campaigns based on performance data and business objectives.
Stay updated with Google Ads features, bidding strategies, policies, and industry trends.
Coordinate with the content, design, SEO,



and development teams for campaign requirements.

Requirements
Hands-on experience in Google Ads / PPC / Performance Marketing.
Strong understanding of Google Search Ads, Display Ads, YouTube Ads, and Performance Max.
Knowledge of keyword research, bidding strategies, audience targeting, and conversion optimization.
Valuable understanding of GA4, Google Tag Manager, and conversion tracking.
Strong analytical and problem-solving skills.
Ability to manage multiple campaigns and budgets simultaneously.
Good communication and reporting skills.

Preferred Skills
Google Ads certification will be an advantage.
Experience with lead-generation campaigns.
Knowledge of landing page optimization and CRO.
Basic understanding of Meta Ads and other paid advertising platforms.

What We Offer
Prospect to work on diverse digital marketing campaigns.
Learning and growth opportunities.
Collaborative and professional work environment.
Performance-driven career growth.

Pay: ₹700,000.00 - ₹1,300,000.00 per year

Benefits
Paid sick time
Paid time off
Provident Fund

Work Location: In person

📌 Manager Performance Marketing Google Ads Jaipur
🏢 Eplanet Soft
📍 Jaipur