28 Sep
|
KMA Global Properties
|
Gurugram
28 Sep
KMA Global Properties
Gurugram
About Us
KMA Global Properties Pvt. Ltd. is a growing real estate company based in Gurugram, working across residential and commercial projects. We are expanding our digital marketing team and looking for a results-driven Performance Marketer to lead our paid advertising efforts.
Role Overview
As a Performance Marketer, you will plan, run, and optimize lead generation campaigns on Meta and Google Ads for our real estate projects. Your goal will be to bring in high-quality leads at an productive cost and work closely with the sales team to convert those leads into site visits and bookings.
Key Responsibilities
Plan, execute, and optimize lead generation campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max)
Drive high-quality leads for residential and commercial projects while maintaining target CPL
Set up and manage conversion tracking using Meta Pixel, Conversions API, Google Tag Manager, and GA4
Create and optimize lead forms and landing pages for better conversion rates
Conduct A/B testing on ad creatives, copy, audiences, and landing pages
Build and manage audiences through geo-targeting, lookalikes, and retargeting
Collaborate with the sales team to analyze lead quality and improve lead-to-site-visit conversion
Manage ad budgets and prepare weekly and monthly performance reports
Ensure campaigns comply with Meta and Google policies for real estate and housing ads
Requirements
3–5 years of hands-on experience in performance marketing with Meta and Google Ads
Proven track record of lead generation in the real estate industry
Strong understanding of key metrics: CPL, CTR, CPC, conversion rate, and ROAS
Working knowledge of Meta Pixel, GTM, and GA4
Familiarity with CRM tools and lead management processes
Robust analytical and communication skills
Ability to share past campaign results and case studies
Preferred Skills
Experience with property portals such as 99acres, MagicBricks, and Housing.com
Basic understanding of ad creatives (banners and short videos)
Experience with WhatsApp marketing and lead automation tools
What We Offer
Competitive salary of ₹30,000 – ₹60,000 per month
Attractive performance-based incentives
Opportunity to manage significant ad budgets across multiple projects
Career growth in a quick-growing real estate company
Pay: ₹30,000.00 - ₹60,000.00 per month
Perks
Provident Fund
Application Question(s):
Expert in both Meta Plus Google Ads?
Work Location: In person
📌 Performance Marketer – Real Estate Gurugram
🏢 KMA Global Properties
📍 Gurugram