Position: Performance Marketing Manager

Location: Indore

Experience: 5+ Years

Job Type: Full time | In office

About the Role

We are looking for an experienced B2B Demand Generation & Performance Marketing Manager to drive lead generation and marketing-qualified opportunities for our IT software, web and mobile application development services.

The ideal candidate should have strong hands-on experience in B2B lead generation, demand generation, paid advertising, MQL/SQL, CRO and marketing analytics, with a focus on generating qualified leads and sales prospects.

Key Responsibilities
Develop and execute B2B demand generation and lead generation strategies aligned with business and revenue goals.
Plan, launch, manage and optimize Google Ads and LinkedIn Ads campaigns to generate qualified B2B leads.
Research and define target industries, buyer personas, decision-makers and international markets for IT services.
Build and optimize the marketing funnel from lead generation to MQL, SQL and sales chance.
Monitor lead quality and work closely with the Business Development/Sales team to improve lead conversion and identify opportunities.
Develop and optimize landing pages, CTAs, forms and campaigns to improve conversion rates through CRO and A/B testing.




Track key performance metrics including CPL, MQLs, SQLs, conversion rates, lead quality and marketing-generated pipeline.
Use GA4, Google Tag Manager, LinkedIn Campaign Manager, Google Ads and CRM/analytics tools to track and evaluate campaign performance.
Analyze campaign data and continuously optimize budgets, targeting, messaging and channels based on performance and ROI.
Support lead nurturing, remarketing and other demand-generation initiatives to improve conversion throughout the funnel.
Prepare regular marketing performance reports and provide actionable insights to improve lead generation and business outcomes.

Requirements
5+ years of experience in B2B Demand Generation, Performance Marketing, Growth Marketing or B2B Digital Marketing.
Solid experience in B2B lead generation and paid marketing.
Hands-on experience with Google Ads and LinkedIn Ads.
Good understanding of MQL, SQL, sales funnels and lead nurturing.
Experience with CRO, landing-page optimization and analytics.
Experience in IT Services, Software, SaaS or Technology companies is preferred.
Strong analytical and data-driven approach with a focus on generating measurable business results.

📌 Performance Marketing Manager Indore (India)
🏢 Hiteshi Infotech
📍 India