Key Responsibilities
Manage social media accounts including Instagram, Facebook, LinkedIn and YouTube.
Develop and execute monthly social media strategies and content calendars.
Research trending topics, Reels formats, hashtags and social media trends.
Coordinate with graphic designers and video editors for content creation.
Write engaging captions, post copy, Reel scripts and Stories.
Plan and execute organic and paid social media campaigns.
Set up and monitor Meta Ads campaigns for reach, engagement and lead generation.
Monitor campaign performance and optimize ads based on results.
Research competitors and identify new content prospects.
Engage with followers and manage comments, messages and enquiries.
Track important metrics such as reach, engagement, leads, CTR and conversions.
Prepare monthly social media performance reports.
Stay updated with changes in Instagram, Facebook, Meta Ads and other social platforms.

Required Skills
Good understanding of Instagram and Facebook marketing.
Knowledge of Meta Ads Manager and basic campaign optimization.




Solid content-writing and communication skills.
Understanding of social media analytics and insights.
Ability to identify and use relevant trends.
Basic knowledge of SEO, hashtags and social media algorithms.
Creative thinking and valuable visual sense.
Ability to manage multiple brands/projects and meet deadlines.

Preferred Experience
1–2+ years of experience in social media marketing.
Experience working with a digital marketing agency will be an advantage.
Portfolio or examples of previous social media campaigns preferred.

Key Qualities Creative Proactive Trend-Aware Analytical Organised Good Communication Result-Oriented

Performance Goals
Increase brand visibility and engagement
Grow relevant audience
Generate quality enquiries/leads
Improve social media reach
Develop consistent brand presence
Improve paid campaign performance

Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Manager Delhi (India)
🏢 Wedding u0026 Digital Media Services
📍 India