Role Purpose

nDrive sell-out, shopper engagement, promoter excellence, and retail execution across up-to-date trade partners.

nEnsure premium visibility, high-quality demonstrations, and strong on-ground conversion.

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n Key Responsibilities

n- Retail Execution & Sell-Out

n Achieve and exceed sell-out targets across key modern trade chains.

nTrack store-wise performance, competition activity, and drive improvement actions.

n Conduct regular store visits and audits to ensure consistent execution quality.

n- Promoter Management

nLead promoter recruitment, training, daily performance monitoring, and motivation.

n Ensure promoters deliver exceptional shopper engagement, demo quality, and product storytelling.

nWork with agency partners to maintain deployment quality and productivity discipline.

n- Visibility & Activation

n Ensure robust merchandising standards - planogram adherence, availability,



and premium visibility.

nPlan and execute in-store activations and shopper engagement programs.

n- Partner & Cross-Functional Collaboration

n Coordinate closely with store teams and internal stakeholders for seamless retail execution.

nResolve store-level operational issues promptly.

n- Performance & Reporting

n Track KPIs including sell-out, demo conversion, and promoter productivity.

nManage activation budgets with clear ROI.

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n Requirements

n Bachelor’s degree.

n3–5 years in contemporary trade/retail execution (appliances, electronics, consumer durables preferred).

n Strong promoter management and retail operations experience.

nExcellent communication and stakeholder management.

n* Willingness to travel.

📌 Team Lead Modern Trade Mumbai
🏢 GripIt
📍 Mumbai