A. Visual Merchandising Existing Stores
Ensure availability and correct placement of VM assets and signages.
Optimize asset utilization by reallocating excess materials.
Review all DC floor aisle assets, fabrication fixture, shopping and Godown Trolleys.
Coordinate with Category teams for fixture mapping.
Maintain inventory visibility of trolleys, promo bins and other VM assets.
Drive cost effective VM planning and execution.
Conduct competition benchmarking on floor assets & POP (Point of Purchase Material.)
Lead Visual Merchandising standards across all stores.
Drive store branding, signage planning and execution.
Plan and monitor store fixture requirements, and VM assets.
Manage end-to-end VM requirements for New Store Openings.
Forecast and plan VM inventory, POP materials and imported/local fixtures.
Conduct regular store visits, audits and competitor benchmarking.
Ensure adherence to brand guidelines and VM manuals.
Manage vendors, budgets and procurement coordination.
Lead, coach and develop the VM team.

B. Current Store Planning & Execution
Manage complete VM readiness for new stores.
Coordinate with Projects, Operations and Category teams.
Ensure timely availability of VM assets, POP materials and branding elements.




Monitor implementation of VM standards before store launch.

C. VM Fixtures & Asset Planning
Forecast fixture requirements based on project pipeline and business needs.
Plan procurement and stock availability.
Ensure uninterrupted support to operations and new projects.

D. Branding & Signage Management
Drive end-to-end branding for all stores.
Ensure compliance with brand standards.
Manage signage placement, budgets and timelines.
Coordinate with printing and fabrication vendors.
Identify and onboard current vendors for VM requirements.

E. Team Leadership
Review team plans and site visit schedules.
Manage escalations and issue resolution.
Conduct periodic performance reviews.
Drive best-practice sharing and capability development.

People Management: Lead and manage a team of VM Managers, Officers and Executives. Establish transparent goals,

monitor performance, coach team members and build a high performance culture.

Stakeholder Management:-

Collaborate with Operations, Category, Marketing, Projects Planning, Commercial, and

Project Architects, External vendors to ensure flawless implementation and to achieve business objectives.

📌 Visual Merchandising Store Planning Lead Thane (India)
🏢 Dmart
📍 India