Key Responsibilities
Achieve assigned monthly sales targets and drive primary and secondary sales.
Manage regular coverage of assigned Up-to-date Trade outlets.
Ensure on-shelf availability, product visibility, merchandising and planogram compliance.
Monitor stock levels and coordinate timely replenishment with distributors.
Execute trade promotions, consumer schemes and in-store activations.
Build strong relationships with store managers and retail teams.
Conduct regular market visits and monitor competitor pricing, promotions, launches and visibility.
Identify opportunities for recent SKU listings and distribution expansion.
Monitor distributor inventory, secondary sales, returns and ageing stock.
Coordinate with Supply Chain, Warehouse, Finance, Marketing and Distributor teams.




Maintain daily/weekly sales reports and outlet-wise/SKU-wise performance data.
Provide regular market feedback and updates to the reporting manager.

Key Performance Indicators (KPIs)
Monthly sales target achievement
Primary & secondary sales growth
Outlet coverage and distribution expansion
Current SKU listings
On-Shelf Availability
Merchandising and visibility compliance
Promotional execution
Distributor performance
Stock availability and ageing control
Market share and sales growth
Collection and outstanding management

Candidates only from FMCG / Packaged Foods / Beverages / Consumer Goods background are welcome to apply.

📌 Sales Officer Modern Trade Mumbai
🏢 Euro India Fresh Foods
📍 Mumbai