28 Sep
|
Strategic Strides
|
Delhi
28 Sep
Strategic Strides
Delhi
Job Title: Digital Marketing Manager
Experience: 412 Years
Level: Assistant Manager
Location: Work from Home (Gurugram, India)
Office Timing: 6.30 pm to 3 am - Indian Standard Time (IST) (Monday to Friday)
Expected CTC: upto 15 L pa Fixed
Role Objective
To build and scale a high-impact B2B digital marketing function that drives demand generation,
strengthens brand positioning, and delivers measurable pipeline and revenue outcomes through data-driven strategies, optimized campaigns, and integrated marketing technologies.
Key Responsibilities
Build and scale Bridge Points B2B digital marketing practice end-to-end, including service design, positioning, pricing, and go-to-market strategy.
Develop and operationalize integrated offerings across email, content, SEO, campaign management, analytics, and CRM/funnel tracking.
Lead, hire, and mentor a high-performance team with explicit KPIs, accountability, and standardized processes, dashboards, and SOPs to drive measurable ROI.
Architect a scalable marketing stack by implementing cost-effective SaaS/open-source tools and embedding AI-driven capabilities for automation, personalization, and performance optimization.
Drive revenue impact by owning demand generation, partnering with Sales on presales and solutioning, and continuously evolving strategy based on analytics, attribution, and market trends.
Core Skills & Expertise (Must have)
At least 3 years of experience in end-to-end B2B digital marketing strategy, demand generation, and go-to-market execution.
Robust expertise in marketing channels (SEO, content, email, paid campaigns) and CRM/funnel management.
Marketing analytics and performance optimization, including attribution, CAC, conversion tracking, and ROI measurement.
Experience with AI-driven marketing tools (automation, personalization, predictive analytics).
Positive-to-Have Skills
Hands-on exposure to marketing tech stack (CRM platforms, automation tools, analytics/reporting tools).
Experience in presales, solutioning, and collaborating closely with Sales teams.
Qualifications
Bachelors degree in Marketing, Business, Communications, or related field
MBA (Marketing / Strategy) preferred
Certifications in Digital Marketing, Marketing Automation, SEO, Analytics, or CRM platforms preferred
📌 Digital Marketing Manager Remote 6 30 Pm To 3 Am Ist (Delhi)
🏢 Strategic Strides
📍 Delhi