Key Role Purpose:Drive

sell-out growth across non-ISP retail outlets

by strengthening retailer engagement, improving in-store visibility and counter advocacy, enhancing retail productivity, maximizing loyalty program effectiveness, and ensuring execution excellence through scalable retailer-focused initiatives across

V-Guard and Sunflame .

Key Responsibilities:Drive Sell-Out Growth:

Develop and execute initiatives to increase sell-out from non-ISP retail outlets.Retailer Engagement:

Strengthen retailer relationships through loyalty programs, retailer activations, engagement initiatives, and incentive programs.Identify Growth Opportunities:

Analyze outlet performance to identify productivity gaps, growth opportunities, and levers for improving sales.Retailer Activations & Campaigns:

Design and execute retailer-focused interventions, contests, seasonal campaigns, and market activations.Visibility & Counter Conversion:

Improve product display, in-store visibility, counter advocacy, and conversion at the point of sale.Productivity & ROI:

Track outlet productivity, program effectiveness, and ROI of retailer initiatives; use insights to optimize investments.Regional Collaboration:

Partner with Regional Sales teams to implement and scale successful initiatives and best practices across markets.Competition Benchmarking:





Monitor competitor activities and benchmark retailer engagement, loyalty, activation, and incentive models.Counter Salesman / Floor Manager Program:

Drive performance, governance, productivity, and effectiveness of Counter Salesman and Floor Manager programs.Analytics & Dashboards:

Develop and maintain dashboards and analytics to track retailer productivity, program performance, execution, and business impact.Execution Excellence:

Establish clear governance, performance metrics, and review mechanisms to ensure consistent execution across markets.

Eligibility & Experience:Graduate / Postgraduate

with

5+ years of relevant experience

in

ISP, Sell-Out Management, Retail Sales, Trade Marketing, or Channel Management .Strong understanding of

retail execution, retailer engagement, outlet productivity, and sell-out growth .Go-getter with a high ownership mindset

and a strong bias for action.Demonstrated ability to

build initiatives/programs from scratch , drive them end-to-end, and scale successful models.Strong

analytical, problem-solving, and execution capabilities .Ability to work effectively with

Regional Sales teams and cross-functional stakeholders .Comfortable working in a

quick-paced, entrepreneurial environment

with ambiguity and evolving priorities.

📌 Lead Retail Sales - Non ISP Retailers (Mumbai)
🏢 V-Guard
📍 Mumbai