Develop and execute the overall digital marketing strategy aligned with brand and business objectives.

- Conceptualise and execute digital-first brand campaigns, leveraging relevant platforms, formats, content and consumer behaviours.

- Develop the digital amplification strategy for larger integrated brand campaigns to maximise reach, engagement and impact.

- Collaborate closely with MarComm team to ensure consistency and integration of communication across consumer touchpoints.

- Identify emerging digital platforms, formats and opportunities relevant to the brand.

Own the brand website and ensure it remains current, engaging, user-friendly and aligned with brand guidelines.

- Drive qualified traffic to the website through paid, organic, social, search and campaign-led initiatives.

- Continuously improve website journeys, landing pages and conversion funnels based on analytics and consumer behaviour.

- Track key website metrics including traffic, engagement, sources, user journeys and conversions.

Drive a consistent pipeline of high-quality digital leads at an efficient cost through performance marketing campaigns.

- Improve campaign ROI by optimising CPQL, lead quality, conversion rates,



targeting and channel mix.

- Establish transparent measurement and reporting across the lead funnel, from lead generation to final conversion.

- Improve lead-to-conversion rates by partnering with Sales to strengthen lead follow-up, tracking and closure mechanisms.

- Build an integrated digital lead-management ecosystem by connecting lead sources with internal portals, CRM and lead-management systems.

- Ensure effective lead capture, routing and tracking, with clear visibility of lead status and conversion across the funnel.

- Identify and address funnel leakages and bottlenecks to continuously improve lead quality and conversion.

Own the brands organic search and digital discoverability strategy across SEO, GEO and AEO.

- Improve visibility across traditional search engines as well as AI-powered and conversational discovery platforms.

- Work with content, website and agency teams on technical SEO, content optimisation, keyword strategy and structured content.

- Track search visibility, organic traffic, rankings and emerging AI-search metrics.

📌 Senior Manager (Gurugram)
🏢 Jky Management Solution
📍 Gurugram